Chilled Milk Isiqhwagana ngu-Kazuo Fukushima and Aya Tanaka

Umdwebo Chilled Milk Isiqhwagana ngu-Kazuo Fukushima and Aya Tanaka ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

Chilled Milk Isiqhwagana

ngu Kazuo Fukushima and Aya Tanaka

Iklayenti: Meiji China Investment Co.,Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#159679

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Chilled Milk Isiqhwagana

Uqondiswe kubesifazane abasebasha baseChina, ubisi lwamashubhuqwane olwezinga eliphezulu olugqugquzelwe amaresepi aseJapan lusulelwe ukuvuselela izikhumbuzo. Lwenziwe ngobisi oluluhlaza olungu-50%, lunikeza ukulinganisela okufanele kobumnandi nobumuncwana kulabo abaneminyaka engu-20 kuya ku-39. Umkhiqizo unesiqhwagana esithandekayo, esithwaliseka kalula esisebenzisa ukwethemba komkhiqizo waseJapan. Umklamo waso, onesizinda esimhlophe nemidwebo yamashubhuqwane angempela, uhloswe ukunikeza umuzwa wensimu yamashubhuqwane ethulile, okumelela ubuntsha nobunothile.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Chilled Milk Isiqhwagana iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Chilled Milk Isiqhwagana ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Chilled Milk Isiqhwagana iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In response to young Chinese women's preference for strawberry milk, a high-quality product inspired by traditional Japanese recipes has been developed, aiming to stir nostalgia among Japanese consumers. Crafted with 50% raw milk, this fresh, refrigerated flavored milk strikes an ideal balance between sweetness and acidity, specifically targeting women aged 20-39. The project showcases a chic, portable packaging design, capitalizing on the trust placed in Japanese brands to offer a novel and delightful strawberry milk experience.
Izilinganiso Nokupakisha: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
Amathegi: Chilled Milk, Strawberry flavor, Packaging, Logotype, China, Japan quality, Cow, Carton
Ubuchwepheshe Bokukhiqiza: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Inselele Yokudweba: The design showcases a white background, suggesting fresh, rich milk and conveying cleanliness, luxury, and quality typical of Japanese brands. Illustrations of strawberries, rendered with a classic, realistic style reminiscent of children's picture books, are featured. Additionally, illustrations of strawberry flowers and leaves are included to enhance the ambiance of a strawberry field, aiming to transport the target audience to a relaxed state, as though they were enjoying the beverage amidst an actual strawberry patch.
Ucwaningo: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Ugqozi: Set against a white background, the design signifies fresh, luxurious milk, characteristic of Japanese quality. Realistic strawberry illustrations, akin to those in children's books, along with strawberry flowers and leaves, enhance the strawberry field theme. This aims to immerse the target audience in the tranquility of enjoying the beverage within a strawberry patch.
Ubude Bephrojekthi: The project started in May 2023 in Shanghai and finished in August 2023, and sales started in China in November 2023.
Ukuhamba Kokusebenza: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Amapathenti: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Amalungu Eqembu: Creative Director: Kazuo Fukushima
Graphic Designer: Aya Tanaka
Account Director: Xu Xuehua
Amakhredithi Ezithombe: Photographer: Zhu Jie