Chilled Milk Carton Ibhokisi ngu-Kazuo Fukushima and Haruka Takeuchi

Umdwebo Chilled Milk Carton Ibhokisi ngu-Kazuo Fukushima and Haruka Takeuchi ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

Chilled Milk Carton Ibhokisi

ngu Kazuo Fukushima and Haruka Takeuchi

Iklayenti: Meiji China Investment Co.,Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

16,548

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#159694

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Chilled Milk Carton Ibhokisi

Ukuze kuncintisane emakethe wobisi wezinga eliphezulu eChina, ubuchwepheshe obuhlukile budale ubisi olukhethekile oluhloswe abesifazane abaneminyaka engama-30 kuya kwengama-50, oluxuba ubisi oluluhlaza olungu-100 iphesenti nobuchwepheshe bokugxilisa obulondoloza izakhamzimba ukuze kube nokunambitha okucebile. Iphrojekthi ichaza kabusha ukupakishwa kobisi, ihlanganisa ukusungula okusha nekhwalithi yaseJapane nokunambitha okukethekile. Umbala okuphuzi wephakeji umela ubukhosi, owenziwe ngcono ngomhlophe negolide ukuze kubonakale ubuhle nekhwalithi, okwenza umklamo ukhunjuleke ngokwehlukile.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Chilled Milk Carton Ibhokisi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Chilled Milk Carton Ibhokisi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Chilled Milk Carton Ibhokisi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: In response to the competitive, high-end milk market in China, a premium product has been developed using unique technology. Targeting women aged 30 to 50, this milk is made from 100% raw milk and enriched with proprietary concentration technology, preserving nutrients while offering a rich taste. The project aims to establish a new standard in milk packaging, merging innovation, tradition, and the trusted quality of a Japanese brand with a luxurious, flavorful experience.
Izilinganiso Nokupakisha: Surface : matte.
bottle material: recyclabled paper
Cap material: plastic

900ml: Width 70mm x Depth 70mm x Height 232mm
400ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 55mm x Depth 55mm x Height 102mm
Amathegi: Chilled Milk, Packaging, Logotype, China, Japan quality, Cow, Milk crown, Carton
Ubuchwepheshe Bokukhiqiza: Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL(Extended Shelf Life) during the manufacturing process.
Changed the method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Inselele Yokudweba: The challenge was to create a design that consumers could intuitively understand as chilled milk. In pursuit of a simpler and higher quality milk package, the team aimed to maintain the conventional package style. A prominent design feature is the bold display of the protein content, "4.7g," which intuitively communicates the high quality ingredients to consumers, even at a glance on the store shelf. Moreover, the silhouette of a cow, rendered in luxurious gold, adds a touch of elegance and represents the excellent rearing environment. This is further embellished with patterns of plants and flowers to signify natural quality.
Ucwaningo: Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
Ugqozi: Inspired by the tradition and high quality of purple, a color traditionally associated with nobility in Japan and China, the design evokes an intuitive sense of elegance in Asians. The deep purple accentuates the richness of the milk, while a bold white ribbon symbolizes its essence. A crown at the top, formed from drops of rich milk, represents supremacy and the high quality of the Japanese brand. The combination of purple, white, and gold ensures a memorable design that stands out significantly.
Ubude Bephrojekthi: The project started in October 2022 in Shanghai and finished in May 2023, and sales started in China in August 2023.
Ukuhamba Kokusebenza: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Amapathenti: Copyrights belong to Meiji China Investment Co.,Ltd. 2023.
Amalungu Eqembu: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Account Director: Xu Xuehua
Amakhredithi Ezithombe: Photographer: Zhu Jie