Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2024

Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Moutai Co.,Ltd.

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

34,280
Verified Award Winner
Verify Award Status for #160697

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu

I-Kweichow Moutai Sanhua Flying Apsaras iwumklamo wokupakisha wophuzo lwesiShayina lwe-baijiu. Umklamo usebenzisa umqondo we-Flying Apsaras othathwe ezindwebeni zodonga zase-Dunhuang, okuyisici esitholakala futhi ophawini lomkhiqizo. Lesi sithombe sipendwe ngesandla ngesitayela sobuciko basendulo baseShayina bezindwebe zodonga futhi sibekwe phezu kwesizinda esiphuzi esikhanyayo, umbala ojwayelekile ezindwebeni zodonga zase-Dunhuang. Ibhokisi livulwa ngasohlangothini lwesokudla, futhi imihlobiso emise okwamafu enezingqimba ezimbili izungeze ibhodlela elingaphakathi. Ibhodlela livulwa ngesivalo sensimbi esiphezulu. Ibhokisi lenziwe ngephepha, kanti ibhodlela lenziwe ngobumba oluvuthisiwe nensimbi.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Kweichow Moutai Sanhua Flying Apsaras Ukupakisha kwe-Baijiu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Dimensions & Packaging: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Tags: Chinese Baijiu packaging, packaging design
Production Technology: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Design Challenge: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Research: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiration: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Project Duration: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Operation Flow: The box is opened from the right side, and the bottle is opened from the top metal cap
Team Members: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Image Credits: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen