Umdwebo Extra Melty Upgrade Iphakheji Yeminti ngu-ShinyBay Design ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.
IbhulonziUkupakisha· 2024
Extra Melty Upgrade Iphakheji Yeminti
ngu ShinyBay Design
Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha
Umnqobi Womklomelo Oqinisekisiwe
Qinisekisa Isimo Somklomelo se-#160786Ukuklama
Mayelana ne-Extra Melty Upgrade Iphakheji Yeminti
Ithimba lomklamo labheka lo-mbono wokunyibilika kweqhwa, okufanekisela izici zomkhiqizo zokunciphisa ukucindezeleka. Kwaceelwa ukuthi kugcinwe izici zemaki ezaziwayo ezifana nophawu lwe-EXTRA ne-swoosh, ngakho-ke ithimba lomklamo laguqula i-swoosh ngokubonakala yaba umzila we-ski ukwakha isimo lapho umlingiswa we-cartoon engajabulela khona, kubuyisela umongo. Kuyabonakala ukuthi isithelo sadlala indima engaphezu kokuba uphawu lokunambitheka, kodwa yaba ibhodi leqhwa elicacile, okwaqeda ukuxoxwa kwendaba. Kuhloselwe ukuthi umzuzu wokunambitha ama-mint ulethe isipiliyoni esifana nokusheya nge-ski emlonyeni kanye nasengqondweni yabathengi.
Ukuqashelwa
Mayelana ne-Umklomelo Webhulonzi we-A' Design Award
Extra Melty Upgrade Iphakheji Yeminti iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Extra Melty Upgrade Iphakheji Yeminti ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Extra Melty Upgrade Iphakheji Yeminti iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Ngemuva Kokuklama
Iphakheji Yabezindaba
Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.
- Izici Ezihlukile
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Amathegi
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Inselele Yokudweba
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Ugqozi
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Ubude Bephrojekthi
- 6 months in Shanghai,China
- Amakhredithi Ezithombe
- ShinyBay Design
Okuxhasiwe
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