Jian Shan Jian Shui Utshwala Olupakishiwe ngu-Jing Chen

Umdwebo Jian Shan Jian Shui Utshwala Olupakishiwe ngu-Jing Chen ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2024

Jian Shan Jian Shui Utshwala Olupakishiwe

ngu Jing Chen

Iklayenti: Jing Chen

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

153,304

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#160933

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Jian Shan Jian Shui Utshwala Olupakishiwe

Ukuklama kokupakisha kwesimanje akuseyona nje umsebenzi olula wokuvikela izimpahla, kodwa kugqame kakhulu ekudluliseleni imibono yokuvikela imvelo nokwenyusa inani lemikhiqizo. Inkomfa yakamuva yokuklama iqaphe ukuthi lapho sibhekene nezinselelo zemvelo, ukupakisha okuluhlaza kuyashintsha kancane kancane kube umkhuba omusha, izinto ezibola ngokwemvelo nokuklama kokuphinda kusetshenziswe kuyathandwa kakhulu. Ngaphezu kwalokho, ubunjalo obusha nakho kuwumkhuba wemboni, futhi imibono efana nokwenzelwa ngokwezifiso ithinta kancane kancane imingcele yokupakisha

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Jian Shan Jian Shui Utshwala Olupakishiwe iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Jian Shan Jian Shui Utshwala Olupakishiwe ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Jian Shan Jian Shui Utshwala Olupakishiwe idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This is a sauce-flavor liquor packaging
Different from other liquor packaging is:
one. the wine bottle shape anthropomorphic, wine box shape skeuomorphic, wine bottle and wine box, the combination of people and things, better in line with the meaning of the project theme
two. the opening structure and opening method are different, and the material is different.
Three. reduce the process and printing, reduce production costs, rational packaging, pay attention to sustainable applications
Izilinganiso Nokupakisha: Additional note: The body of the wine box does not do printing, the seal material is white touch paper, the text and pattern cold hot red gold and black gold
Amathegi: Jian Shan, Jian Shui、Mountain and Water、You wei dao
Ubuchwepheshe Bokukhiqiza: The bottle body is made of glass material, sprayed with ceramic ink, the text and local pattern in the middle are plated silver, the bottle lid is made of walnut wood combined with wood cork, and the bottle cap is affixed with self-adhesive stickers. The wine box shall be mounted with density fiberboard mounted with dark blue special paper, and the seal of the base shall be scalded with red gold. The lining shall be lined with a light blue velvet sponge and sealed with a self-adhesive sticker. The red part of the sticker shall be cold-pressed.
Inselele Yokudweba: The most difficult part of this design is to deal with the relationship between the product and the brand, the relationship between the brand and the wine, the relationship between the product name and the wine, the relationship between the Chinese culture and the wine, and the relationship between the wine and people. Physical production will choose glass materials, compared to ceramic materials, glass materials can be a good expression of detail, while reducing production costs
Ucwaningo: Research type: Explore the relationship between traditional liquor culture and traditional Chinese culture. The brand has no way, which is in line with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man. Seeing the mountains and the water corresponds to the exchanges between people, the exchanges between countries, and harmony without difference, and the United States and the United States
Research target: Intellectuals and successful people who love traditional Chinese culture, mainly male consumers.
Ugqozi: "Mountain and Water" Baijiu takes the different drinking states of consumers as its creative inspiration. By combining the artistic conception of "mountain is mountain", "mountain is not mountain", and "mountain is still mountain", consumers can gain a deeper understanding of the gains and losses in life through the drinking experiences of "tasting", "tipsy", and "drunk".
Ubude Bephrojekthi: The project started in Changsha in June 2022, was completed in Changsha in February 2023, and won the Gold Award in the American Muse Packaging category Design in April 2023
Ukuhamba Kokusebenza: Tear the seal, open the package, the bottle stands in the middle of the outer box, like a wise man, sitting in the middle of a leaf boat, the picture is full of Zen, has a good display effect.