Umdwebo Guotai Longjiu Zuncang Umsebenzi Oyinhloko: Ipakheji ye-Baijiu ngu-Ying Song Brand Design Shenzhen Co., Ltd ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2024 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2024

Guotai Longjiu Zuncang Umsebenzi Oyinhloko: Ipakheji ye-Baijiu

ngu Ying Song Brand Design Shenzhen Co., Ltd

Iklayenti: Guizhou Guotai Liquor Group Co., Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

21,088

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#161485

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Guotai Longjiu Zuncang Umsebenzi Oyinhloko: Ipakheji ye-Baijiu

Umbhalo Wencwadi: I-Guotai Longjiu Zuncang ingumklamo wepakheji yotshwala obizwa nge-baijiu wamazinga aphezulu waseChina, okhiqizwa endaweni yoMfula iChishui. Iphethini eligolide esebumbanjini phakathi ikhumbuza uMfula iChishui uma uwela kwiPlateau yaseYunnan-Guizhou kanye nedrako enyakazayo phakathi kwamafu. Ibhodlela lobumba lakhelwe lifana nophawu lwesihlalo esikhethekile sasebukhosini bejwedi, futhi livalwa ngesivalo sensimbi ngasenhla. I-Brocade, indwangu yesintu yaseChina eyelukiwe, yakha ileba futhi ikhumbuza indwangu yezingubo zasebukhosini ezinedrako. Imigqa yedrako edwetshwe ngesandla yashintshwa yaba imininingwane yamachashazi eyisiza umshini wokweluka. Ibhodlela lilinganiselwa ku-90 ngo-90 ngo-215 amamilimitha ubukhulu.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Guotai Longjiu Zuncang Umsebenzi Oyinhloko: Ipakheji ye-Baijiu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Guotai Longjiu Zuncang Umsebenzi Oyinhloko: Ipakheji ye-Baijiu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Guotai Longjiu Zuncang Umsebenzi Oyinhloko: Ipakheji ye-Baijiu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Izilinganiso Nokupakisha: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Amathegi: Chinese Baijiu packaging, packaging design
Ubuchwepheshe Bokukhiqiza: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Inselele Yokudweba: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Ucwaningo: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Ugqozi: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Ubude Bephrojekthi: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Ukuhamba Kokusebenza: Bottle with metal cap from top
Amalungu Eqembu: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Amakhredithi Ezithombe: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,