Langjiu Estate San Pin Festival Ukupakisha Kotshwala by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival Ukupakisha Kotshwala by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2025

Langjiu Estate San Pin Festival Ukupakisha Kotshwala

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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Colors

The Design

About Langjiu Estate San Pin Festival Ukupakisha Kotshwala

I-Langjiu Estate San Pin Festival iwumklamo wokupakisha we-baijiu, ophuzo lwesiShayina olucwengiwe. Iseti iqukethe imikhiqizo emibili yomqondo, esekelwe ezindikimbeni zosuku lwepulazi kanye nobusuku bepulazi. Ibhokisi langaphandle liphinde lisebenze njengesibani sokuqopha kwephepha esinezinhlangothi ezintathu, futhi imidwebo yezindawo ezinhle zepulazi izungeze isibani. Uma sikhanyisiwe, isibani sikhumbuza umbukiso wokukhanya wasebusuku obanjelwa epulazini. Ukupakisha kwethula umbono omncane obanzi wepulazi, futhi kunikeza into yesikhumbuzo kunokugxila ophuzweni lodwa.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Langjiu Estate San Pin Festival Ukupakisha Kotshwala iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Langjiu Estate San Pin Festival Ukupakisha Kotshwala ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Langjiu Estate San Pin Festival Ukupakisha Kotshwala iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei