Scarlet Amaphedi by Masoud Najafi Amirkiasar

Scarlet Amaphedi by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2025

Scarlet Amaphedi

by Masoud Najafi Amirkiasar

Client: Scarlet

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

23,833

Verified Award Winner

Verify Award Status for #163005

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Scarlet Amaphedi

Kuphambene nokungazizwa kahle nezihibe abesifazane ababhekana nakho ngesikhathi sabo sokuya ezinsukwini, umqondo ngasemva kokupakishwa kwamaphedi e-Scarlet waphefumulelwe yimicabango yenkululeko nokukhululeka, izimfanelo umkhiqizo owakhiwe ukuziletha. Imvelo inikeza umuzwa wokuthula nenkululeko okuvame ukusweleka ekuphileni kwasemadolobheni kwanamuhla. Ukuze kubanjwe lokhu kukhululeka kwemizwa, idizayini yokupakisha idonsa ugqozi ezindaweni zemvelo futhi isebenzisa amasu athambile okupenda ngamanzi ukuveza le mizwa. Umphumela uwulimi olubonwayo oluthulisayo, olunobuqophe oluvumelana nesithembiso somkhiqizo sokunethezeka nokunakekelwa.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Scarlet Amaphedi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Scarlet Amaphedi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Scarlet Amaphedi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi