Luna Alpina Ukupakisha ngu-Arman Auzhanov

Umdwebo Luna Alpina Ukupakisha ngu-Arman Auzhanov ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2025

Luna Alpina Ukupakisha

ngu Arman Auzhanov

Iklayenti: Eurasia Elite

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

29,600

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#163103

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Luna Alpina Ukupakisha

U-Arman Auzhanov, umklami ovela e-Kazakhstan, udale iphrojekthi yewodka ephelele yesigaba sesezinga eliphakeme. Usebenzise izithombe zeNyanga noMkhathi njengekhodi encazayo ecacile esekelwe ezintweni zobuchwepheshe besimanjemanje. Isimo sesekelwe ezicini ezimbili ezihlukile zokuthengisa: ngokomzwelo (iwodka ikhiqizwa ngokuhambisana nezigaba zeNyanga) nangokwengqondo (ihlanzwa ngokuhlunga ngeLitshe leNyanga). Ibhodlela elinombobo owuhlukile linokucindezela okufana nemigodi yeNyanga. Kwilebula usebenzise izinto ezinamakristalu amancane kakhulu okwenza isithombe esiguqukayo sesibhakabhaka esineenkanyezi, kanye ne-Lens Fresnel yesithombe seNyanga. Ukupakisha kwesipho kwesikhathi esizayo kuphelisa isithombe.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Luna Alpina Ukupakisha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Luna Alpina Ukupakisha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Luna Alpina Ukupakisha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Izilinganiso Nokupakisha: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Amathegi: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Ubuchwepheshe Bokukhiqiza: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Inselele Yokudweba: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Ucwaningo: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Ugqozi: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Ubude Bephrojekthi: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Ukuhamba Kokusebenza: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Amapathenti: Copyrights belong to Arman Auzhanov, 2021-2024