West Lake Beer Ukupakisha Kukabhiya ngu-China Resources Snow Breweries

Umdwebo West Lake Beer Ukupakisha Kukabhiya ngu-China Resources Snow Breweries ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2025

West Lake Beer Ukupakisha Kukabhiya

ngu China Resources Snow Breweries

Iklayenti: China Resources Snow Breweries

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-West Lake Beer Ukupakisha Kukabhiya

I-West Lake Beer iwumklamo wokupakisha kabhiya osebhodleleni. Lo mklamo uthatha ugqozi ezindaweni ezinhle ze-West Lake e-Hangzhou, uhumusha i-Broken Bridge kanye ne-Three Ponds Mirroring the Moon njengezimpawu ezibonakalayo ezingaqondile. Uhlobo lokubhala luhlanganisa umbhalo we-seal script nesitayela sokubhala ngesandla senkathi yobukhosi bakwa-Song. Ibhokisi langaphandle liqedelwe ngokugxishwa kwegolide kanye nefilimu engacwebezeli ukuze lithole ubunjalo obubushelelezi uma bethintwa. Ibhodlela lakhiwe ngengilazi eluhlaza esezingeni eliphezulu, enciphisa ukukhanya kwe-ultraviolet futhi isize ekugcineni ukunambitheka kukabhiya. Imibhoshongo yamatshe eboniswe ebhodleleni ikhombisa amandla okunambitheka ngakunye.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

West Lake Beer Ukupakisha Kukabhiya iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. West Lake Beer Ukupakisha Kukabhiya ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. West Lake Beer Ukupakisha Kukabhiya iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Izilinganiso Nokupakisha: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Amathegi: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Ubuchwepheshe Bokukhiqiza: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Inselele Yokudweba: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Ucwaningo: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Ugqozi: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Ubude Bephrojekthi: The project was designed and developed in December 2022 in Beijing.
Ukuhamba Kokusebenza: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Amalungu Eqembu: Qiguang Li, Celine Zhou, Xiaowei He