Colorful Zhangzhou Ukupakisha Komkhiqizo Wophawu Lwebhizinisi ngu-Yangchao Wu

Umdwebo Colorful Zhangzhou Ukupakisha Komkhiqizo Wophawu Lwebhizinisi ngu-Yangchao Wu ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2025

Colorful Zhangzhou Ukupakisha Komkhiqizo Wophawu Lwebhizinisi

ngu Yangchao Wu

Iklayenti: Yangchao Wu

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

24,550

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#164285

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Colorful Zhangzhou Ukupakisha Komkhiqizo Wophawu Lwebhizinisi

I-Colorful Zhangzhou wuhlelo lokupakisha nokubonakalisa ubunjalo olwakhelwe uphawu lwedolobha. Umklamo umbandakanya uhlelo lokubonakala kobunjalo, ukupakishwa kwezipho, indawo yokuzizwela ngokoqobo kanye nesizinda sezinsizakalo zempilo esiku-inthanethi. Umbala obomvu kanye nembali ye-daffodil kusetshenziswa njengezindikimba eziyinhloko, kuthathelwa emlandweni wendawo, emasikweni kanye nasemapheteninini ezakhiwo. Izindikimba ezihlukene zenzelwe imikhiqizo efana nama-mooncake, itiye kanye nezikhumbuzo. Ibhokisi ngalinye lilinganiselwa ku-260 mm ububanzi, 260 mm ukujula kanye no-140 mm ukuphakama. Izakhiwo zokupakisha ezintsha zithuthukisa ukuvikeleka ngesikhathi sokuthuthwa, futhi kusetshenziswa izinto ezisimeme.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Colorful Zhangzhou Ukupakisha Komkhiqizo Wophawu Lwebhizinisi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Colorful Zhangzhou Ukupakisha Komkhiqizo Wophawu Lwebhizinisi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Colorful Zhangzhou Ukupakisha Komkhiqizo Wophawu Lwebhizinisi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Izilinganiso Nokupakisha: Width 260 mm x Depth 260 mm x Height 140 mm
Amathegi: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Ubuchwepheshe Bokukhiqiza: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Inselele Yokudweba: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Ucwaningo: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Ugqozi: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Ubude Bephrojekthi: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Ukuhamba Kokusebenza: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Amalungu Eqembu: Chief Designer: Yangchao Wu
Amakhredithi Ezithombe: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.