Hong Lou Meng Dream Ten Ukuphaka Ugologo ngu-Chuan Zhang

Umdwebo Hong Lou Meng Dream Ten Ukuphaka Ugologo ngu-Chuan Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2025

Hong Lou Meng Dream Ten Ukuphaka Ugologo

ngu Chuan Zhang

Iklayenti: Chuan Zhang

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

10,546

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#164550

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Hong Lou Meng Dream Ten Ukuphaka Ugologo

Hong Lou Meng Dream Ten kuwuhlobo lokuphaka olunobukhosi lwe-baijiu, ugologo lwendabuko lwaseChina. Isimo somzimba webhodlela silandela uphahla lwe-Grand View Garden, indawo evela endabini eyaziwayo ethi Dream of the Red Chamber. Amaphethini emiqamelo yamacembe e-plantain ahlelwe endaweni ezungeze ibhodlela ngamazinga, akhumbuza izingubo ezisongwe zibe amazinga aphindaphindekile. Ibhodlela lenziwe ngobumba obucwengekile futhi liphothulwe ngomsebenzi we-cloisonne enamel, umsebenzi wezandla wendabuko waseChina. Imibala eshiyanayo yenza isimo sibonakale kalula. Isimo sisekela ukuphathwa lokuvulwa okulula, futhi ukufakwa kwamalebula okucacile kwethula ulwazi lomkhiqizo.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Hong Lou Meng Dream Ten Ukuphaka Ugologo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Hong Lou Meng Dream Ten Ukuphaka Ugologo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Hong Lou Meng Dream Ten Ukuphaka Ugologo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Izilinganiso Nokupakisha: 150*300*115mm
Amathegi: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Ubuchwepheshe Bokukhiqiza: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Inselele Yokudweba: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Ucwaningo: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Ugqozi: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Ubude Bephrojekthi: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Ukuhamba Kokusebenza: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Amalungu Eqembu: Chuan Zhang