What Next Isazisi Sebhrendi by Marko Stanojevic

What Next Isazisi Sebhrendi by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2025

What Next Isazisi Sebhrendi

by Marko Stanojevic

Client: Zero Bureau

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About What Next Isazisi Sebhrendi

Umphumela wokubonakala wokugcina ufinyelelwa ngokuthatha uphawu nokuwuguqula ube uphawu lombuzo ngokuwubeka esikweleni esincane ngaphansi (ucezu oluyingxenye yesine olukhishwe esikweleni esikhulu esiphezu kwaso) nokuwubeka endaweni yokuphenduka kuyilapho ulokhu ulinganisele, kudala umuzwa wokubonakala wokushaqeka ngokuhlela kabusha okuncane kwezakhi. Ilogo ethi What Next, kanye negama, ngandlela thile kungama-oksimoroni, umbuzo nempendulo bobabili ngesikhathi esisodwa, kudala ukucikizana. Ngokwalo, uphawu-lwelogo lulula, ukungapheleli okuhlosiwe kanye nesitsha sokukhulumisana esithe cece, luzama ukudala okuningi ngomzamo omncane ofakiwe.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

What Next Isazisi Sebhrendi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. What Next Isazisi Sebhrendi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. What Next Isazisi Sebhrendi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.