Fabrika Coffee Ukupakisha ngu-Eugene Wysota and Helen Trophimova

Umdwebo Fabrika Coffee Ukupakisha ngu-Eugene Wysota and Helen Trophimova ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2025

Fabrika Coffee Ukupakisha

ngu Eugene Wysota and Helen Trophimova

Iklayenti: Shokoladnitsa

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#164694

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Fabrika Coffee Ukupakisha

Isici esivelelayo sesiqukathi yifasitela elisikwe ngokucophelela elingana namabhuledi wesikhini sekhofi wologo. Lesi sici sedizayini sivumela ukuthi izinhlamvu zekhofi zibonakale, sinikeze umphumela wokubona ohlukile ogqamisa ikhwalithi yemvelo yomkhiqizo. Iphalethe yemibala ekhethiwe yehlukanisa izinhlobo zekhofi futhi ithuthukisa ukukhanga kwesiqukathi eshalofini. Ukubekwa kombhalo kwenzelwe ukunikeza ulwazi olucacile nolufushane mayelana nezinga lokuphekwa, amanothi okunambitheka, kanye nomsuka, kuyilapho kugcinwa ubuhle obuhlanzekile nobulula.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Fabrika Coffee Ukupakisha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Fabrika Coffee Ukupakisha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Fabrika Coffee Ukupakisha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Izilinganiso Nokupakisha: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Amathegi: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Ubuchwepheshe Bokukhiqiza: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Inselele Yokudweba: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Ucwaningo: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Ugqozi: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Ubude Bephrojekthi: The project started in January 2022 in Moscow and was completed in May 2022
Ukuhamba Kokusebenza: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Amapathenti: Trademark by Shokoladnitsa LLC.
Amalungu Eqembu: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Amakhredithi Ezithombe: mockups by Creatsy