Brown Brothers Limited Edition Ipakheji Yebhodlela Lewayini ngu-Yiqi Tang and Zona Yuechen Guan

Umdwebo Brown Brothers Limited Edition Ipakheji Yebhodlela Lewayini ngu-Yiqi Tang and Zona Yuechen Guan ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

InsimbiUkupakisha· 2025

Brown Brothers Limited Edition Ipakheji Yebhodlela Lewayini

ngu Yiqi Tang and Zona Yuechen Guan

Iklayenti: Brown Brothers

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Ukupakisha

13,099

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#164761

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Brown Brothers Limited Edition Ipakheji Yebhodlela Lewayini

Umbhalo Wencwadi: I-Brown Brothers Limited Edition iyipakheji eklanyelwe iwayini ye-moscato enamagwebu enodoko lwezithelo. Le nqwaba ihlanganisa izinhlobo ezintathu ezimele ukusa, ukuhwalala kanye nesikhathi sabusuku obumnyama. Uyinki onephunga ufakwa kuyo yonke inhlobo, ukuze kukhishwe iphunga elihambisana nesikhathi esikhethiwe. Imibala ekhanyayo namaphethini aphilayo akhumbuza ngephathi lasehlobo lasetropikhi kanye nombono wokuhlangana kabusha. Ibhodlela lisayizi ejwayelekile ye-750 ml eyenziwe ngengilazi engaphindwa kwenziwe kabusha futhi ishicilelwe ngemidwebo esezingeni eliphezulu neqinile. Inhloso bekuwukwenza ipakheji ibe nomdlandla kokubili ukubukwa nokuzwakala kwephunga.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Brown Brothers Limited Edition Ipakheji Yebhodlela Lewayini iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Brown Brothers Limited Edition Ipakheji Yebhodlela Lewayini ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Brown Brothers Limited Edition Ipakheji Yebhodlela Lewayini iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Izilinganiso Nokupakisha: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Amathegi: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Ubuchwepheshe Bokukhiqiza: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Inselele Yokudweba: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Ucwaningo: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Ugqozi: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Ubude Bephrojekthi: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Ukuhamba Kokusebenza: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Amalungu Eqembu: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Amakhredithi Ezithombe: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.