Threegun Idizayini Yokuphaketha ngu-E2W Studio

Umdwebo Threegun Idizayini Yokuphaketha ngu-E2W Studio ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2025

Threegun Idizayini Yokuphaketha

ngu E2W Studio

Iklayenti: E2W Studio

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

11,497

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#167210

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Threegun Idizayini Yokuphaketha

Kusukela ekusungulweni kwayo, i-Threegun ibihlale isebenzisa okubomvu, umbala onezimpande ezijulile emasikweni aseChina, njengesici esiyinhloko sobunikazi bayo obubonwayo. Umbala obomvu uthathwa njengenye yezimpahla ezibalulekile okumele zigcinwe ngaphakathi kohlelo lokubonwa kwe-brand. Ukusetshenziswa kohlelo lwezigridi ngendlela ehleliwe ekuphakelweni kuyahlanganisa ukwakheka. Mayelana nangasemuva kwephakethe, abaklami bahlanganyele ngendlela yesimanje uhlamvu Three ekwakhekeni kwephethini. Lesi sihloko sesibe yimpahla ebalulekile ebonwayo ku-Threegun, siyaqhubeka nokudlala indima ebalulekile ekwakhekeni kwabo kokubonwa okulandelayo.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Threegun Idizayini Yokuphaketha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Threegun Idizayini Yokuphaketha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Threegun Idizayini Yokuphaketha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Izilinganiso Nokupakisha: Width 58mm x Depth 134mm x Height 255mm
Amathegi: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Ubuchwepheshe Bokukhiqiza: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Inselele Yokudweba: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Ucwaningo: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Ugqozi: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Ubude Bephrojekthi: The project was completed in 2024.
Ukuhamba Kokusebenza: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Amakhredithi Ezithombe: Floating Stop