Funny Eye Macau Sparkling Umsebenzi Oyinhloko Wokuphakelwa Kwesiphuzo by Chunyang Wang

Funny Eye Macau Sparkling Umsebenzi Oyinhloko Wokuphakelwa Kwesiphuzo by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2025

Funny Eye Macau Sparkling Umsebenzi Oyinhloko Wokuphakelwa Kwesiphuzo

by Chunyang Wang

Client: Funny Eye Brewery

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Funny Eye Macau Sparkling Umsebenzi Oyinhloko Wokuphakelwa Kwesiphuzo

Umbhalo Wencwadi: I-Funny Eye Macau Sparkling iwuklamo lwepakheji yesiphuzo lwebhrendi yesiphuzo evela eMacau. Ipakheji ihlanganisa uhlu lwezinambitheka ezintathu, futhi inambitheko ngayinye inebala layo elihlukile. Imifanekiso iphefumulelwe iziMbucumbucu zeSt. Paul's eMacau. Izimo ezigobile, eziyindilinga nezinxande ezithathwe emazikhweni nasemafasiteleni esikhumbuzo lesi zenziwe zaba lula futhi zahlelwa kabusha. Kufakiwe nomfanekiso wokubuka odlalayo osuselwe emsebenzini womdwebi wase-Italy uTullio Garbari. Amagama emikhiqizo asebenzisa uhlobo lwamagama olukhethekile oluqinile olunamagama amakhulu nesikhala esibanzi phakathi kwawo. Ithini ngayinye inobubanzi obungu-65 mm nobude obungu-120 mm.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Funny Eye Macau Sparkling Umsebenzi Oyinhloko Wokuphakelwa Kwesiphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Funny Eye Macau Sparkling Umsebenzi Oyinhloko Wokuphakelwa Kwesiphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Funny Eye Macau Sparkling Umsebenzi Oyinhloko Wokuphakelwa Kwesiphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging: Diameter 65mm, height 120mm
Tags: Graphic，Macau，Cans，
Design Challenge: By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration: This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration: Designed in Hangzhou in May 2024.
Patents: Funny Eye
Team Members: Chunyang Wang