Isiliva Ukupakisha · 2025
Doritos x Empirical Nacho Cheese Spirit Ikhithi Yabathonyi
by PepsiCo Design and Innovation
- Umklomelo Wesiliva we-A' Design Award 2025 in Ukupakisha
- Estimated Number of Design Views: 22,909
- Verification code FC86843B32 · Verify this award
Colors
About Doritos x Empirical Nacho Cheese Spirit Ikhithi Yabathonyi
I-Doritos x Empirical Nacho Cheese Spirit yikhithi yabathonyi eyakhelwe uphuzo oluqinile lwesikhathi esilinganiselwe olufakwe ukunambitheka kwe-Nacho Cheese. Ukunambitheka kwe-Nacho Cheese kwe-Doritos kwaziwa kabanzi futhi sekusetshenziswe kuma-dips, kuma-popcorn nakweminye imikhiqizo. Ngo-2023, inkampani yezokunambitheka i-Empirical yethula ku-Doritos indlela entsha yokusebenzisa ukunambitheka okuyinhloko: uphuzo oluqinile olufakwe i-Nacho Cheese. Ukupakisha kwethula lolu bumbano olungalindelekile kubezindaba nakubabukeli abaku-inthanethi. Ukukhishwa okulinganiselwe kwathengiswa kwaphela ngaphansi kwamahora ayisithupha futhi kwathola ukunakwa ngabezindaba kuzwelonke.
About the Umklomelo Wesiliva we-A' Design Award
Doritos x Empirical Nacho Cheese Spirit Ikhithi Yabathonyi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Doritos x Empirical Nacho Cheese Spirit Ikhithi Yabathonyi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Doritos x Empirical Nacho Cheese Spirit Ikhithi Yabathonyi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Press Kit
- Unique Properties
- Doritos introduced a Nacho Cheese–infused spirit to give a twist on the classic and set the internet ablaze.
The Doritos Nacho Cheese flavor is iconic. It has made its way into a variety of products: dips, popcorn and more. - Inspiration
- In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese–infused spirit. The limited release sold out in less than six hours and earned national attention from major media, including Forbes, USA Today, Late Night with Seth Meyers, The Today Show, and Food & Wine, which described the product as unlike anything you’ve ever smelled or tasted — and not in a bad way.
