Yumyum Umsebenzi Oyinhloko: Ukuphakishwa Kokudla Okuwusnack by PepsiCo Design and Innovation

Yumyum Umsebenzi Oyinhloko: Ukuphakishwa Kokudla Okuwusnack by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2025

Yumyum Umsebenzi Oyinhloko: Ukuphakishwa Kokudla Okuwusnack

by PepsiCo Design and Innovation

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Yumyum Umsebenzi Oyinhloko: Ukuphakishwa Kokudla Okuwusnack

Umbhalo Wencwadi: I-YumYum ingumklamo wokuphakishwa wama-sausage roll athengiswa eNigeria. Umklamo uthola ugqozi emakethe ezigcwele imibala neminyaka ephithizelayo yaleli zwe. Imibala egqamile isetshenziswa kulo lonke iphakheji, kufaka phakathi umbala ophuzi ogqamile wophawu lwenkampani (logotype). Ubhalo obukhulu, obugqamile busetshenziswa kulo mfaniswano ocijile, ukuze igama lihlale libonakala. Ifasitela elikuphakheji likhombisa i-snack engaphakathi. Iphakheji yenzelwe abantu abahamba ngokushesha usuku lonke futhi bafuna inketho yokudla elula.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Yumyum Umsebenzi Oyinhloko: Ukuphakishwa Kokudla Okuwusnack iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Yumyum Umsebenzi Oyinhloko: Ukuphakishwa Kokudla Okuwusnack ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Yumyum Umsebenzi Oyinhloko: Ukuphakishwa Kokudla Okuwusnack iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution.
Inspiration: Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself.

Read the Press Release