Noosh Ilebuli Yebhodlela Lejini by TheYaar Studio Inc.

Noosh Ilebuli Yebhodlela Lejini by TheYaar Studio Inc. is a highly esteemed winner of the very prestigious 2025 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2025

Noosh Ilebuli Yebhodlela Lejini

by TheYaar Studio Inc.

Client: Noosh Spirits

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Noosh Ilebuli Yebhodlela Lejini

I-Noosh iwumklamo welebuli webhodlela lejini eyenziwe ngobuciko. Ilebuli iphrintwe ngokugcwaliswa okusansimbi (metallized) futhi ilinganiselwa ku-206 ngo-140 amamilimitha. I-Noosh ifakwa ebhodleleni lengilazi elingu-100 ngo-240 amamilimitha eliphatha ama-750 amamililitha. Umdwebo ususelwa ekwakhiweni kwezakhiwo zasePheresiya, ngama-arches, ama-domes kanye ne-calligraphy okudwetshwe ngombono we-isometric. Umsebenzi wemigqa onemininingwane kanye nokunemba kwejiyomethri kukhombisa amaphethini endabuko. Ubunambitheki ngabunye, njengesafroni nembali yePheresiya (Persian rose), buthwele indaba edwetshiwe ehlukile, bethula ifa lase-Iran ezimakethe ezintsha.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Noosh Ilebuli Yebhodlela Lejini iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Noosh Ilebuli Yebhodlela Lejini ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Noosh Ilebuli Yebhodlela Lejini iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rooted in Iranian heritage, this crafted gin bridges tradition and modern craftsmanship. Inspired by Persia’s botanical legacy, it embodies centuries old distillation practices and cultural storytelling. Founded by an Iranian woman, it infuses authentic Persian flavors like saffron and Persian rose, celebrating Iran’s rich traditions in a refined form. More than a spirit, it is a cultural artifact, for the owner, a symbol of sharing culture and heritage with the world.
Dimensions & Packaging: The label is printed in 206 mm x 140 mm and applied to a glass bottle. The bottle dimensions are 100 mm x 240 mm, (750 ml) designed to complement the intricate metallized print. The combination of high-quality materials and detailed illustration enhances both visual appeal and tactile experience, creating a premium look that reflects the product’s identity.
Tags: Gin, Drink, Packaging Design, Illustration, Storytelling, Botanical Heritage, Persian Saffron, Persian Rose
Production Technology: Our design features a metallized print label for a gin bottle, blending intricate illustration inspired by Persian architecture with an isometric perspective. The detailed line work and geometric precision reflect traditional motifs while embracing modern aesthetics. The metallic finish enhances depth and elegance, making the label both visually striking and tactile. Each bottle and flavor showcases unique storytelling variations, creating a distinct experience. This fusion of heritage and innovation elevates the product’s identity.
Design Challenge: Introducing a Persian Saffron Gin to Western markets like Canada presents several challenges, despite the growing interest in premium and exotic spirits. One major obstacle is consumer awareness and perception. While gin has a strong presence in Canada, traditional botanical profiles, such as juniper, citrus, and floral notes, are more familiar to consumers. Saffron, a prized but niche ingredient, may not immediately resonate with the mainstream audience, potentially requiring extensive marketing and education about its unique flavor and cultural significance. To overcome this, Noosh Gin embraces the power of storytelling, drawing inspiration from Persian poetry and the timeless works of Khayyam, Hafez, and One Thousand and One Nights.

Noosh’s design evokes joyous gatherings, where drinking symbolizes a celebration of life, much like in Persian tradition. By incorporating Eastern architectural elements, arches and domes, into its visual identity, it creates dreamlike spaces reminiscent of majestic palaces. Each beverage flavor is woven with a unique narrative, transforming drinking into a meaningful cultural experience that bridges Eastern and Western traditions. This approach not only differentiates Noosh Gin in a competitive market but also offers consumers an immersive journey into Persian heritage. Rather than merely introducing a luxury product, Noosh presents an artistic expression of Persian culture and botanical history, making saffron-infused gin not just an exotic ingredient but a symbol of connection, tradition, and celebration.
Inspiration: Noosh design draws inspiration from Persian poetry and storytelling, inspired by Khayyam, Hafez, and One Thousand and One Nights. It evokes joyous gatherings where drinking symbolizes celebration of life. By using elements of Persian calligraphy and Eastern architecture like arches and domes, we crafted dreamlike spaces like majestic palaces. Each beverage flavor tells a unique story, transforming every sip into a rich cultural experience.
Project Duration: The project began in August 2024 in Vancouver, Canada, and is an ongoing design process focused on Noosh's upcoming products. It is now available in several provinces across Canada.
Team Members: Design Studio: TheYaar Studio
Creative Director: Sogol Zameni
Design Director: Asal Farshchi
Motion Designer: Babak Khalili
3D Designer: Soroush Talaiee