Zhuangyuanxiaoha Iphakheji Yesipho Sezindumba by Sha Feng and Jiayi Lu

Zhuangyuanxiaoha Iphakheji Yesipho Sezindumba by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2025

Zhuangyuanxiaoha Iphakheji Yesipho Sezindumba

by Sha Feng and Jiayi Lu

Client: Zhuangyuanxiaoha

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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Colors

The Design

About Zhuangyuanxiaoha Iphakheji Yesipho Sezindumba

I-Zhuangyuanxiaoha iyiphakheji yesipho eyakhelwe izindumba. Umbala ophuzi onsomi usetshenziswa njengombala oyinhloko webhokisi lesipho. Umbala ophuzi onsomi kwakuwumbala othandwa ababusi basendulo futhi ufanekisela ingcebo nobukhazikhazi. Amaphethini ohlamvu lwemali angezelelwe ukuze kuvezwe incazelo enhle nethemba lempilo echumayo. Isakhiwo sebhokisi silula futhi imibala iyakhanya. Ibhokisi liyagoqeka, okunciphisa izindleko zokuphakheja nokuthutha futhi kuvumela amakhasimende ukuthi bagcine ibhokisi kalula. Ukuphrintwa kwemibala ekhethiwe (spot colour printing), i-UV printing kanye nokushisa ngokucindezela (hot stamping) kusetshenzisiwe ekukhiqizweni.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Zhuangyuanxiaoha Iphakheji Yesipho Sezindumba iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Zhuangyuanxiaoha Iphakheji Yesipho Sezindumba ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Zhuangyuanxiaoha Iphakheji Yesipho Sezindumba iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The nuts gift package uses purple as the main color of the gift box, purple has been the favourite colour of emperors since ancient times, symbolising wealth and splendour. They are often used to hope for a prosperous and promising life. It is matched with coin patterns to symbolize the auspicious meaning of the gift box.
Dimensions & Packaging: Gift Box Length 395mm x Width 108mm x Height 215mm
Tags: Branding, Packaging, Nuts, Purple
Production Technology: The printing technologies we use are spot color printing, UV printing and hot stamping process.
Inspiration: The overall structure of the box is simple and the colors are bright and colorful. The box adopts a foldable packaging box, which not only solves the cost of packaging and transportation, but also facilitates customers to store.
Project Duration: The project started in October 2024 in Suzhou, China and finished in December 2024 in Suzhou, China.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Qiaoyu He, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.