Guijiu 20 Ukupakisha Kotshwala Obunamandla ngu-Liandong Zhang and Xueqian Zhang

Umdwebo Guijiu 20 Ukupakisha Kotshwala Obunamandla ngu-Liandong Zhang and Xueqian Zhang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2025 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IgolideUkupakisha· 2025

Guijiu 20 Ukupakisha Kotshwala Obunamandla

ngu Liandong Zhang and Xueqian Zhang

Iklayenti: Guizhou Guijiu Group Co., Ltd

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Ukupakisha

137,586

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#170686

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Guijiu 20 Ukupakisha Kotshwala Obunamandla

I-Guijiu 20 iwukupakishwa kotshwala baseShayina obuyi-baijiu. Ibhodlela lihlanganisa ingxenye ephezulu eyindilinga nomzimba oyisikwele, okuyisimo esihlobene nemibono yendabuko yokuzwana. Amaphethini aqhamile ovemvane, ama-phoenix, izinyoni nezinhlanzi athathwe emiklamweni yendabuko yezizwe zase-Guizhou, eShayina. Imigqa yezindingilizi zonyaka nemigqa yamathala ibhekisela ekugugisweni kotshwala nasendaweni yemvelo yendawo. Ibhodlela lenziwe ngengilazi ecwebezela kakhulu nesivalo sensimbi, futhi ukuphathwa kwendawo engaphandle kunikeza ingilazi ukuthinteka okufana nobumba ngezindleko eziphansi. Umzimba oyisikwele uphinde uthuthukise ukubanjwa kwalo.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Guijiu 20 Ukupakisha Kotshwala Obunamandla iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Guijiu 20 Ukupakisha Kotshwala Obunamandla ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Guijiu 20 Ukupakisha Kotshwala Obunamandla idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Izilinganiso Nokupakisha: box：140*110*275mm
bottle：115*62*223mm
Amathegi: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Ubuchwepheshe Bokukhiqiza: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Inselele Yokudweba: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Ucwaningo: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Ugqozi: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Ubude Bephrojekthi: The project launched in February 2021 and release to market in June 2024
Ukuhamba Kokusebenza: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Amalungu Eqembu: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Amakhredithi Ezithombe: Guizhou Guijiu Group Co., Ltd