Moutai Dream Red Ukupakishwa Kwewayini by Heng Luo and Yi Huang

Moutai Dream Red Ukupakishwa Kwewayini by Heng Luo and Yi Huang is a highly esteemed winner of the very prestigious 2025 Umklomelo Weplatinamu we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IplatinamuUkupakisha· 2025

Moutai Dream Red Ukupakishwa Kwewayini

by Heng Luo and Yi Huang

Client: Moutai Industrial Design Center

Umklomelo Weplatinamu we-A' Design Award Winner in Ukupakisha Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Dream Red Ukupakishwa Kwewayini

I-Moutai Dream Red iwumklamo wokupakisha owakhelwe umkhiqizo wophuzo oludakayo lwaseShayina. Iphakethe likala u-137 ngo-137 ngo-360 amamilimitha futhi lisebenzisa umbala obomvu we-cinnabar ogqugquzelwe yizinto ezipendwe ngelakha zesikhathi sobukhosi bakwaHan, ohlanganiswe nomnyama ukuze kutholakale ukubukeka kwezinga eliphezulu. Umfanekiso okhonjisiwe ubonisa uphawu lomkhiqizo oluphakamisa ingilazi ngokugubha. Isakhiwo sisebenzisa indlela yokugqobhoza, ukucindezela okushisayo kanye nokuphrinta nge-ultraviolet ephepheni elikhethekile elivuselelekayo. Cishe amaphesenti angu-95 ephakethe angcono kwimvelo futhi ayabola ngokwemvelo. Umklamo wenzelwe izipho, ukuqoqwa kanye nokusetshenziswa emadilini.

The Recognition

About the Umklomelo Weplatinamu we-A' Design Award

Moutai Dream Red Ukupakishwa Kwewayini iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Moutai Dream Red Ukupakishwa Kwewayini ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Moutai Dream Red Ukupakishwa Kwewayini ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
Dimensions & Packaging: 137x137x360mm
Tags: Moutai, Wine, Chinese Red, Dream, Romance
Production Technology: The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
Design Challenge: Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
Research: The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
Inspiration: The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
Project Duration: Renhuai city, 5 March 2024-19 April 2024
Operation Flow: The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
Team Members: Heng Luo
Yi Huang
Image Credits: Moutai Industrial Design Center