Isiliva Ukupakisha · 2025
Cny Design For The Year Of The Snake Ukupakishwa Kobisi
by Mengniu Gaoke Fresh Dairy Products
- Umklomelo Wesiliva we-A' Design Award 2025 in Ukupakisha
- CLIENT: Mengniu Gaoke Fresh Dairy Products
- Estimated Number of Design Views: 25,052
- Verification code 8D59C531A0 · Verify this award
Colors
About Cny Design For The Year Of The Snake Ukupakishwa Kobisi
I-Cny Design For The Year Of The Snake iyilebula yokupakisha ubisi ekhethekile eyenzelwe uNyaka WeNyoka wamaShayina. Ilebula yenziwe ngezingqimba ezimbili ze-BOPP ecacile. Ingqimba engaphezulu ikhombisa iphethini yenyoka eyi-geometric emele inhlanhla enhle. Ikhona elibomvu elinxantathu elinonqenqema oluphakeme livumela ukuthi ingqimba engaphezulu ihlutshulwe, kuvele izibusiso ezifihliwe ngezindikimba ezinjengothando, ingcebo, umsebenzi kanye nezivivinyo. Isenzo sokuhlubula siphendula ukuphuza ubisi olusha sibe umkhosi omncane. Ukugxishwa okushisayo okusendaweni ethile kwengeza ukujula kokubukeka kumklamo.
About the Umklomelo Wesiliva we-A' Design Award
Cny Design For The Year Of The Snake Ukupakishwa Kobisi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Cny Design For The Year Of The Snake Ukupakishwa Kobisi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Cny Design For The Year Of The Snake Ukupakishwa Kobisi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Press Kit
- Unique Properties
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- Dimensions & Packaging
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - Tags
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- Production Technology
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- Design Challenge
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- Research
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- Inspiration
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- Project Duration
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- Operation Flow
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- Image Credits
- Mengniu Gaoke Fresh Dairy Products
