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Wanmu Qianjin Ukupakishwa Kwetiye Ye-Astragalus by Chushan Design

Wanmu Qianjin Ukupakishwa Kwetiye Ye-Astragalus by Chushan Design is a highly esteemed winner of the very prestigious 2025 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.


IsilivaUkupakisha· 2025

Wanmu Qianjin Ukupakishwa Kwetiye Ye-Astragalus

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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The Design

About Wanmu Qianjin Ukupakishwa Kwetiye Ye-Astragalus

I-Wanmu Qianjin iwuhlelo lokupakisha isipho setiye ye-astragalus. Ibhokisi langaphandle eliluhlaza okwe-emerald linophawu lwensimbi olugcotshwe ngegolide oluqoshiwe olugqugquzelwe uphawu lombuso lwe-Qing. Iphepha elinesimo elithintekayo likhombisa isimo sehlathi, futhi amaphethini anamachashaza egolide abhekisela emithonjeni ye-astragalus. Ukuvula ibhokisi kuveza ingaphakathi eligcotshwe ngegolide elinamakhabethe amathathu egolide ahlangana abe umbukiso wendawo yaseSaihanba. Ikhabethe ngalinye liphethe amasaki ayishumi, okunikeza isabelo sezinsuku ezingamashumi amathathu. Ukupakishwa kungagcwaliswa kabusha, futhi kutshalwa isithombo esisodwa ngokuthengwa ngakunye.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Wanmu Qianjin Ukupakishwa Kwetiye Ye-Astragalus iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Wanmu Qianjin Ukupakishwa Kwetiye Ye-Astragalus ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Wanmu Qianjin Ukupakishwa Kwetiye Ye-Astragalus iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
Dimensions & Packaging
Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g)
Tags
Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
Production Technology
The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
Design Challenge
The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
Research
This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
Inspiration
The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
Project Duration
The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
Operation Flow
The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
Team Members
Yin Peng
Li Linlin
Liu Xinrui
Image Credits
Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.

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