1045 Coffee Beans Ukupakisha by Natalya Bilousova

1045 Coffee Beans Ukupakisha by Natalya Bilousova is a highly esteemed winner of the very prestigious 2025 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2025

1045 Coffee Beans Ukupakisha

by Natalya Bilousova

Client: 1045 Coffee

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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The Design

About 1045 Coffee Beans Ukupakisha

Umklamo wephakeji le-1045 Coffee ubamba ukuphakama kwedolobha i-Calgary ngelogo eliyisimo sedayimane kanye nezinombolo eziqinile ze-1045, okumela umhlaba wezintaba owaziwa kakhulu wedolobha. Imigqa yombono ivusa amasithunzi ezintaba namasimu wekhofi, igwema imifanekiso yendabuko yezintaba. Ipaleti yombala, ephefumulelwe amathoni ekhofi, isebenzisa imithunzi emnyama ye-espresso naleyo ekhanyayo yenhlanganisela yesihlungi. Izikhwama zikhofi ezimnyama zendabuko kanye namalebula esitembu aphezulu kuhlanganisa ukusebenza nobuhle, kuqinisekisa ukwaziwa kuyilapho kubonisa ukuzinikela kwekhwalithi nobuciko bophawu.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

1045 Coffee Beans Ukupakisha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. 1045 Coffee Beans Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. 1045 Coffee Beans Ukupakisha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
Dimensions & Packaging: Label size 110 x 160 mm, coffee bag 135 x 260 mm
Tags: packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
Production Technology: The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
Design Challenge: The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
Research: The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
Inspiration: The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
Project Duration: Calgary, Canada, the project began in May and ended in August, 2024
Operation Flow: The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
Team Members: Natalya Bilousova
Image Credits: Natalya Bilousova, 2025