Zhen Yuan Zeng Ukupakishwa kweBaijiu by Wen Liu is a highly esteemed winner of the very prestigious 2026 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IsilivaUkupakisha· 2026
Zhen Yuan Zeng Ukupakishwa kweBaijiu
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #173079The Design
About Zhen Yuan Zeng Ukupakishwa kweBaijiu
IZhen Yuan Zeng iwumklamo wokupakisha we-baijiu endala, uphuzo oludumile lwesiko lamaShayina. Ibhodlela lenziwe ngobumba futhi lenziwe njengesimo sesimanje sesigubhu sotshwala sendabuko. Amacala ajiyometrikhi anembile athuthukisa isimo sakudala futhi anciphise isisindo saso ngokubukeka. Isivalo esinamagagasi sibhekisela ekugugeni kancane kotshwala olungaphakathi kwesigubhu. Ibhodlela ligoqwe ngephepha le-sulphate, elithambisa umugqa wangaphandle futhi lifihle ingxenye yesimo. Iphepha lihlutshulwa ngumthengi, ngakho ibhodlela livezwa kancane kancane. Iphakethe likala ama-millimeters angu-85 ngo-85 ngo-165.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Zhen Yuan Zeng Ukupakishwa kweBaijiu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Zhen Yuan Zeng Ukupakishwa kweBaijiu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Zhen Yuan Zeng Ukupakishwa kweBaijiu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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