Mags Skin Umkhiqizo Wokususa Iphunga by Gamze Binici

Mags Skin Umkhiqizo Wokususa Iphunga by Gamze Binici is a highly esteemed winner of the very prestigious 2026 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2026

Mags Skin Umkhiqizo Wokususa Iphunga

by Gamze Binici

Client: Gamze Binici

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Mags Skin Umkhiqizo Wokususa Iphunga

I-Mags Skin iyiphrojekthi yobunikazi bebhrendi kanye nokupakisha eyakhelwe umkhiqizo wemvelo wokususa iphunga owaklanywe ngokukhethekile kolusesikhumba esizwelayo. Ibhrendi yakhelwe phezu kwe-magnesium njengesisekelo sayo esiyisisekelo, okufanekiselwa ngophawu oluyindingiliza, oluphefumulelwe yi-athomu. Ukwakheka kwebhokisi elinamaqweqwe amabili kuhlukanisa ubukhona bebhrendi olwazini oluningiliziwe lomkhiqizo, kuhola abasebenzisi ngokuhlanganisa okucacile, okugxile ekwethembekeni ngesikhathi sokuvula iphekeji. Ibhodlela lokufafaza lelula le ndlela ngesimo esicwengekile, esilungele umzimba kanye nokuqeda okunemikhino okuthuthukisa umuzwa waso wesiwelewele.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Mags Skin Umkhiqizo Wokususa Iphunga iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Mags Skin Umkhiqizo Wokususa Iphunga ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Mags Skin Umkhiqizo Wokususa Iphunga iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
Dimensions & Packaging: 37 x 37 x 138 mm box dimension
Tags: skincare, deodorant, body care, packaging, brand identity, wellness, personal care
Production Technology: The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
Design Challenge: It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
Research: Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
Inspiration: The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
Project Duration: The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
Operation Flow: The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
Patents: Copyrights belong to Gamze Binici.
Image Credits: Gamze Binici