Eleology Ibhodlela Lamafutha Omnqumo by Antonia Skaraki

Eleology Ibhodlela Lamafutha Omnqumo by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2026

Eleology Ibhodlela Lamafutha Omnqumo

by Antonia Skaraki

Client: Eleology

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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The Design

About Eleology Ibhodlela Lamafutha Omnqumo

I-Eleology iguqula ukupakishwa kwamafutha omnqumo kube yinto yedizayini enobunkondlo nehlala isikhathi eside. Ibhodlela elimhlophe elimsulwa likhumbuza izindonga zamadolobhana amaGreki, kanti isithunzi esintofontofo segatsha lomnqumo siveza isiko, ukuqina, kanye nokuvuselelwa. Isimo salo esiwubuciko bokubaza sinikeza kokubili ukusetshenziswa okulula emzimbeni kanye nomthelela obonakalayo, kuyilapho sikhuthaza ukusetshenziswa kabusha njengevazi noma into yesikhumbuzo. Sihlanganiswe nebhokisi elinokuthinteka okufana nezindawo zezakhiwo, idizayini ihlanganisa ubumsulwa, ukusimama, kanye nokuxoxwa kwezindaba zamasiko, iguqula ukupakishwa kwansuku zonke kube yinto yobuciko engapheli isikhathi.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Eleology Ibhodlela Lamafutha Omnqumo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Eleology Ibhodlela Lamafutha Omnqumo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Eleology Ibhodlela Lamafutha Omnqumo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eleology redefines olive oil packaging through a poetic, minimal design that unites heritage and modernity. A soft white surface recalls Greek village walls, while the shadow of an olive branch evokes timeless tradition. The sculptural bottle is designed to outlive its contents, encouraging reuse as an object of memory, beauty, and cultural continuity.
Dimensions & Packaging: Bottle Width 137,9mm x Depth 55,3mm x Height 140mm
Bottle Width 146mm x Depth 62mm x Height 160mm
Tags: Greece, olive oil, packaging, design, minimalism, heritage, culture, symbolism, sustainability, architecture, light, shadow, reuse, tradition, premium, innovation
Production Technology: The bottle is made of glass and is crafted with a smooth matte finish. Advanced printing techniques enable the delicate shadow effect of the olive branch on the surface. The box is made of a 320gr paper and a texture is used, referencing the plastered village walls of Greece. Materials and processes were chosen to combine visual elegance with practical durability.
Design Challenge: The challenge was capturing the cultural poetry of olive oil in a form that avoids cliché. Balancing symbolism with simplicity required careful experimentation with finishes and shadows. External factors such as production feasibility, sustainability, and durability influenced choices. Overcoming these challenges resulted in packaging that embodies both timeless heritage and functional innovation.
Research: The design emerged from cultural and visual research into Greek architecture, light, and landscape. Objectives were to express tradition and purity through contemporary design. Methodologies included observational studies of village houses, symbolic exploration of the olive branch, and testing finishes for tactility. Results show a design that preserves heritage while offering a versatile, modern product experience.
Inspiration: Inspired by Greece's radiant light and enduring architecture, the design reflects the play of shadows on whitewashed village walls. The olive branch, a universal symbol of resilience and nourishment, became central to the visual narrative. The project sought to honour both the natural environment and the communities who preserve olive-growing traditions through subtle, poetic cues.
Project Duration: The project started in Fabruary 2024 in Athens and finished in June 2024 in Athens.
Operation Flow: The ergonomic bottle offers ease of handling and pouring, while its wide form ensures balance and presence. Once the oil is consumed, the vessel transforms into a decorative object, extending its lifecycle as a vase or container. This flow from functional packaging to timeless keepsake enhances user interaction, making the design both sustainable and emotionally engaging.
Team Members: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas