Hellenic Routes Ibhodlela Lewayini Elisetshenziswa Kabusha by Antonia Skaraki

Hellenic Routes Ibhodlela Lewayini Elisetshenziswa Kabusha by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2026

Hellenic Routes Ibhodlela Lewayini Elisetshenziswa Kabusha

by Antonia Skaraki

Client: Elgeka

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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The Design

About Hellenic Routes Ibhodlela Lewayini Elisetshenziswa Kabusha

I-Hellenic Routes yibhodlela lewayini elisetshenziswa kabusha eliklanywe njengesikhumbuzo samasiko. Ibhodlela lengilazi elinamacele amane linesimo esiyisicaba esifana nencwadi esenza kube lula ukuliphatha nokuligcina. Amalebula enziwe ngesitayela sezitembu zeposi futhi akhombisa izingubo zamasiko zezindawo ezihlobene nezindawo zokwenza iwayini zaseGreece. Iphepha eliseqophelweni eliphezulu elinokugcinwa okunokuthinteka kanye nokuphrinta okunemininingwane kugqamisa imidwebo yezingubo kanye nezakhi zohlaka. Ibhodlela linobubanzi obungu-96 mm, ukujula okungu-42 mm kanye nobude obungu-175 mm. Isimo salo simema ukusetshenziswa kabusha njengento eqoqwayo noma yokuhlobisa.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Hellenic Routes Ibhodlela Lewayini Elisetshenziswa Kabusha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Hellenic Routes Ibhodlela Lewayini Elisetshenziswa Kabusha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Hellenic Routes Ibhodlela Lewayini Elisetshenziswa Kabusha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas