Kratistos Shopper Bag Ukupakisha by Konstantinos Chamamtzis is a highly esteemed winner of the very prestigious 2026 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
InsimbiUkupakisha· 2026
Kratistos Shopper Bag Ukupakisha
Client: Kratistos by Costis
Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category
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- Verified Award Winner
- Verify Award Status for #177263
The Design
About Kratistos Shopper Bag Ukupakisha
I-Kratistos yembula isikhwama sayo sokuthenga sewashi lesihlakala esintsha, esigqugquzelwe uphawu lwebhrendi olungunobumba u-A oluyisibonakaliso lokuqala okusha kanye nobuhle obuphelele. Umklamo ohlukile wesikhwama uhlanganisa imidwebo kanye neribhoni ukuze kuvezwe uphawu ngendlela eguqukayo lapho siphethwe, kuguqule ukupakisha kube yisitatimende sobunikazi bebhrendi. Ubuciko obunembayo buqinisekise ukuhlelwa okuphelele kwemidwebo neribhoni, kanti ukufaniswa kwemibala ngokucophelela kunqobe ubunzima bezinto zokwakha. Lesi sikhwama sokuthenga sibeka izinga elisha lokwakhiwa kwebhrendi ngobuciko.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Kratistos Shopper Bag Ukupakisha iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Kratistos Shopper Bag Ukupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Kratistos Shopper Bag Ukupakisha iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
- Dimensions & Packaging
- Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
- Tags
- shopper bag, kratistos, A, functionality, branding, luxury
- Production Technology
- Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
- Design Challenge
- The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
- Research
- After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
- Inspiration
- The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
- Project Duration
- This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
- Operation Flow
- The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
- Patents
- LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis - Image Credits
- Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios
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