Heritage Wrap Beverage Packaging Umsebenzi Oyinhloko: Ukupakisha Iziphuzo ngu-Kazuo Fukushima and Aya Tanaka

Umdwebo Heritage Wrap Beverage Packaging Umsebenzi Oyinhloko: Ukupakisha Iziphuzo ngu-Kazuo Fukushima and Aya Tanaka ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IsilivaUkupakisha· 2026

Heritage Wrap Beverage Packaging Umsebenzi Oyinhloko: Ukupakisha Iziphuzo

ngu Kazuo Fukushima and Aya Tanaka

Iklayenti: Meiji China Investment Co.,Ltd.

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#179695

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Heritage Wrap Beverage Packaging Umsebenzi Oyinhloko: Ukupakisha Iziphuzo

Umbhalo Wencwadi: Lo mklamo wokupakisha iziphuzo uchaza kabusha i-latte yetiye elimnyama eyiklasiki ngokusebenzisa indlela yegrafikhi yesimanje. Imiklamo yokuhlobisa yendabuko yenziwa ibe yingqikithi engaqondakali eba iphethini ezungeza okuqhubekayo ethuthukisa ukubonakala kuwo wonke amaengeli ngenkathi idala ukugeleza okubonakalayo okunesigqi. Ilebula esezingeni esiphakathi nendawo ehlelekile isungula ukucaca nokulandelana, ilinganisela ubunothi bokuhlobisa nokufundeka. Lo mklamo uletha ubukhona obucwengekile kodwa obufinyeleleka kalula, oqinisekisa ukubonakala okuqinile eshalofini nokungaguquki kokubonakala kuzo zonke izindawo zokuthengisa ezahlukahlukene.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Heritage Wrap Beverage Packaging Umsebenzi Oyinhloko: Ukupakisha Iziphuzo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Heritage Wrap Beverage Packaging Umsebenzi Oyinhloko: Ukupakisha Iziphuzo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Heritage Wrap Beverage Packaging Umsebenzi Oyinhloko: Ukupakisha Iziphuzo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Izilinganiso Nokupakisha: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Amathegi: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Ubuchwepheshe Bokukhiqiza: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Inselele Yokudweba: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Ucwaningo: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Ugqozi: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Ubude Bephrojekthi: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Ukuhamba Kokusebenza: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Amalungu Eqembu: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Amakhredithi Ezithombe: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD