Horse Year Ukupakisha Kwezinduku Zamakha ngu-Bingran Zhao

Umdwebo Horse Year Ukupakisha Kwezinduku Zamakha ngu-Bingran Zhao ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2026

Horse Year Ukupakisha Kwezinduku Zamakha

ngu Bingran Zhao

Iklayenti: BeiHang University

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

4,142

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#179810

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Horse Year Ukupakisha Kwezinduku Zamakha

I-Horse Year iwuchungechunge lokupakisha lwezinduku zempepho. Umklamo ugxile kuhlamvu lwesiShayina lombhalo we-seal script olumele ihhashi, luhlanganiswe nolimi lwemigqa lwamathikithi obuDao namaphethini entuthu. Izinhlobo ezinhlanu zilandela umjikelezo wemibala osekelwe eZintweni Ezinhlanu eziyisisekelo okuyinsimbi, amanzi, ukhuni, umlilo nomhlabathi. Amabhokisi amahlanu angabekwa eduze kwelinye ukuze akhe isithombe sehhashi eligijimayo. Ithreyi elingaphakathi liyadonswa liphume ukuze kuvele impepho nomlayezo wesibusiso. Iphepha eliqinile elingagcotshiwe, oyinki abenziwe ngesoya kanye nethreyi ye-molded pulp kusekela ukusetshenziswa kabusha.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Horse Year Ukupakisha Kwezinduku Zamakha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Horse Year Ukupakisha Kwezinduku Zamakha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Horse Year Ukupakisha Kwezinduku Zamakha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Izilinganiso Nokupakisha: Width 160 mm × Depth 40 mm × Height 70 mm
Amathegi: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Ubuchwepheshe Bokukhiqiza: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Inselele Yokudweba: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Ucwaningo: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Ugqozi: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Ubude Bephrojekthi: The project started in May 2025 in Beijing China and finished in November 2025.
Ukuhamba Kokusebenza: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Amapathenti: Bingran Zhao
Amakhredithi Ezithombe: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou