Songfengruo Ancient Tree Ukupakisha Kwetiye Elimnyama by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Ukupakisha Kwetiye Elimnyama by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2026

Songfengruo Ancient Tree Ukupakisha Kwetiye Elimnyama

by Jiayi Lu and Yang Xu

Client: Songfengruo

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

5,982

Verified Award Winner

Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Ukupakisha Kwetiye Elimnyama

I-Songfengruo Ancient Tree yibhokisi lesipho eliklanyelwe itiye elimnyama lezinga eliphezulu. Ibhokisi langaphandle lilinganiselwa ku-240 mm ngo-60 mm ngo-240 mm futhi liphethe amakhabethe amancane amathathu, ngalinye lilinganiselwa ku-65 mm ngo-40 mm ngo-150 mm. Kwadalwa uphawu lwezinaliti zikaphayini lomkhiqizo lwaphindwa njengephethini ehlelekile emakhabetheni. Ukuprinta okuqhamile okungenambala kwengeza ukujula ephepheni eliyisicaba. Amakhabethe ahlelwe kahle akhumbuza isihenqo saseShayina esigoqwayo. Amathoni ansundu okumnyama nephepha elinemicu yetiye nesimo salo kuveza ukuzimisela komkhiqizo mayelana nemvelo, impilo, nezinga eliphezulu.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Songfengruo Ancient Tree Ukupakisha Kwetiye Elimnyama iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Songfengruo Ancient Tree Ukupakisha Kwetiye Elimnyama ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Songfengruo Ancient Tree Ukupakisha Kwetiye Elimnyama iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.