Rock Rhyme Tea Ukupakisha Kwetiye ngu-Yu Hsin Tseng

Umdwebo Rock Rhyme Tea Ukupakisha Kwetiye ngu-Yu Hsin Tseng ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2026

Rock Rhyme Tea Ukupakisha Kwetiye

ngu Yu Hsin Tseng

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

5,396

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#183194

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Rock Rhyme Tea Ukupakisha Kwetiye

I-Rock Rhyme Tea iwumklamo wokupakisha we-Wuyi Rock Tea, itiye lase-China le-oolong. Lo mklamo ugqugquzelwe izitshalo zetiye ezikhula emifantwini yamawa. Izinhlobo zokuthinteka ezimpunga zedwala zihlanganiswe nezici zokugxivizwa okhunini zesikhathi soBukhosi bakwa-Song kanye nemidwebo yanamuhla yebhulashi. Iqoqo lihlanganisa amathini etiye, uchungechunge lwamabhodlela etiye eliphuzwa libanda, kanye nencwajana echaza ubuciko bendabuko bezinyathelo eziyishumi nambili. Izinto ezisetshenzisiwe ezilula zilingisa ukubukeka kwedwala langempela, kanti amathini angaphakathi asebenzisa izinto ezivikela umswakama nezivimba ukukhanya. Izibambo zentambo yehempu eyelukwe ngesandla zikhumbuza amaqabunga etiye asontiwe. Lokhu kupakisha kulungele kokubili ukugcinwa ekhaya nokuhamba.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Rock Rhyme Tea Ukupakisha Kwetiye iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Rock Rhyme Tea Ukupakisha Kwetiye ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Rock Rhyme Tea Ukupakisha Kwetiye iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: This project reinterprets Wuyi Rock Tea through youthful packaging. Inspired by tea growing in cliff crevices, the design combines "rock gray" textures with Song Dynasty woodblock elements and modern brushstrokes. This fusion transforms traditional high-end tea into a trendy brand, bridging generations. The set includes tea canisters and a booklet detailing the "12-step craft." The concept extends to a refreshing cold-brew series, offering modern consumers a diverse drinking experience.
Izilinganiso Nokupakisha: Large Gift Box: 295 mm x 170 mm x 110 mm
Travel Set Box: 67 mm x 57 mm x 215 mm
Large Tea Canister: 75 mm x 75 mm x 100 mm
Travel Tea Canister: 50 mm x 50 mm x 50 mm
Cold Brew Bottle: 62 mm x 62 mm x 163 mm
Booklet: 113 mm x 30 mm x 198 mm
Amathegi: Rock, Rock Tea, Packaging, Gift, Gen Z, Chinese
Ubuchwepheshe Bokukhiqiza: The gift boxes and tea canisters are made from lightweight materials that simulate the appearance of real rock. To preserve the tea, the inner canisters and cold-brew bottles use moisture-proof and light-blocking materials. For the carriers, we hand-wove hemp ropes to mimic the twisted texture of traditional rock tea leaves. This design combines traditional handcraft with modern material technology to ensure both aesthetics and functionality.
Inselele Yokudweba: To move away from traditional tea canister designs, we challenged ourselves to make the packaging look like real rocks while overcoming mass production limits. We used lightweight materials to achieve this heavy stone appearance. Additionally, we had to ensure that the hand-woven hemp rope carriers were functional and strong enough for daily use.
Ucwaningo: This research employs a multi-dimensional approach to cultural and market repositioning. By analyzing the 12-step traditional tea-making process alongside semi-structured interviews with a 20-person youth demographic, we identified a significant generational aesthetic gap. Our findings revealed that 85% of target users desired a fusion of historical heritage and modern convenience. Consequently, this project strategically utilizes sensory innovation and youthful visual languages to transform an ancient cultural asset into a commercially viable, high-growth lifestyle product for the global market.
Ugqozi: This project is inspired by Rock Tea growing in cliff crevices. As a type of Chinese Oolong tea, our goal is to attract young consumers through youthful packaging, bridging the gap between tea culture and the new generation. Based on research into the 12-step traditional craft and modern tea trends, we transformed rugged rock textures into a contemporary gift experience for the youth market.
Ubude Bephrojekthi: The project started in December 2025 in Taiwan and finished in March 2026 in Taiwan, and was exhibited in Young Designers' Exhibition (YODEX) in May 2026 in Taiwan.
Ukuhamba Kokusebenza: The gift set uses a simple top-and-bottom lid structure. To access the tea, users lift the main cover to find two large canisters for long-term storage and one small canister for single-use outdoor brewing. All tea canisters feature sealed lids that are opened by pulling the top cover. For immediate drinking, the cold-brew series uses a standard twist-cap bottle. This design allows users to easily switch between home storage and on-the-go convenience.
Amapathenti: Copyrights belong to Yu Hsin Tseng, Chih Shan Huang, Yung Chia Wang, Ling An Huang, Esther Leau, 2026.
Amalungu Eqembu: Creative Director: Yu Hsin Tseng
Designer: Chih Shan Huang
Designer: Yung Chia Wang
Designer: Ling An Huang
Creative Director: Esther Leau
Amakhredithi Ezithombe: Image #1 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #2 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #3 : Photographer Esther Leau, Rockrhyme Tea, 2026.
Image #4 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.
Image #5 : Photographer Yu Hsin Tseng, Rockrhyme Tea, 2026.