East Bloom Ukupakisha Kwetiye ngu-Jiaqi Ding

Umdwebo East Bloom Ukupakisha Kwetiye ngu-Jiaqi Ding ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2026 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2026

East Bloom Ukupakisha Kwetiye

ngu Jiaqi Ding

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#183277

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-East Bloom Ukupakisha Kwetiye

I-East Bloom iwumklamo wokupakisha wempuphu yetiye eyomiswe ngokuqandiswa esheshayo. Isimo saso sisekelwe kusigxivizo sendabuko samaShayina se-jade, okuhlanganisa isisekelo saso esiyisikwele nesibambo, futhi sipholishwe ngemibala ethambile ye-macaron. Impahla eyinhloko yi-polypropylene esezingeni lokuphatha ukudla. Isisekelo sebhokisi sinophawu lwebhrendi oluqoshwe ngendlela ye-intaglio, ngakho-ke iphakethe lingasetshenziswa futhi njengesigxivizo. Uhlelo lwamabhokisi angena elinye kwelinye lunikeza izinhlanganisela ezisukela kumayunithi angama-8 kuya kwangama-60 amakhapsuli. Isimo esiyisikwele sivumela impuphu ukuthi iqoqane emakhoneni angaphakathi ukuze ithelwe ngokulawulekile.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

East Bloom Ukupakisha Kwetiye iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. East Bloom Ukupakisha Kwetiye ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. East Bloom Ukupakisha Kwetiye iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: East Bloom instant freeze dried tea powder set adopts a square jade seal form combined with fresh macaron color tones, establishing a new visual identity for contemporary Chinese style tea beverages. The design conveys the elegance associated with Eastern culture while using vibrant color contrasts to reflect the lightness typical of small volume tea packaging.
Izilinganiso Nokupakisha: 24.87 mm x 24.87 mm x 24.17 mm
Amathegi: Tea Powder Packaging, Seal Form, Macaron Colors, New Chinese Aesthetics, Intaglio Technique, China Chic Design
Ubuchwepheshe Bokukhiqiza: The packaging uses food grade PP as the primary material, suitable for storing instant freeze dried tea powder. The base of the box features an intaglio engraved pattern of the brand motif. The package functions not only as a container but also as a usable stamp.
Inselele Yokudweba: A central challenge of the design was translating the solemn symbolism of the jade seal in Eastern culture into a lighthearted, modern consumer product, specifically a tea set appealing to young female users, without appearing rustic or generic. Achieving this balance between cultural gravity and commercial accessibility defined the core of the design process.
Ucwaningo: The jade seal form enhances product distinctiveness and memorability, functioning as a visual anchor that facilitates recognition within the saturated landscape of new media content. This reflects the commercial strategy of the designer, extending beyond purely visual aesthetics.
Ugqozi: Inspired by the new Chinese aesthetic movement within the context of China chic culture, the design extracts the geometric form of the traditional jade seal, including its square base and knob structure, and incorporates it into tea packaging. The use of macaron colors tempers the formal weight of the seal form, balancing cultural depth with a modern, youthful character.
Ubude Bephrojekthi: The project began in Xi An in May 2024, was completed in May 2025, and was first exhibited at the Shanghai International Design Week in June 2025.
Ukuhamba Kokusebenza: The product employs a nested box system, offering multi-unit combinations ranging from 8 to 60 individual capsule units. The outer and inner boxes share the same materials and design details, differing only in size. The outer box opens from the top, while the inner box opens from the bottom to facilitate pouring. Unlike conventional round packaging, the square form allows the tea powder to naturally collect along the inner corners, enabling more controlled and orderly dispensing.
Amalungu Eqembu: Jiaqi Ding
Amakhredithi Ezithombe: Jiaqi Ding