Lithuanian Vodka Gold Uklamo Lwesithebe Se-Vodka by Studija Creata

Lithuanian Vodka Gold Uklamo Lwesithebe Se-Vodka by Studija Creata is a highly esteemed winner of the very prestigious 2015 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2015

Lithuanian Vodka Gold Uklamo Lwesithebe Se-Vodka

by Studija Creata

Client: Stumbras

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Lithuanian Vodka Gold Uklamo Lwesithebe Se-Vodka

Ukuhlanzeka nokucaca yizici eziyinhloko ezibonisa ikhwalithi ye-vodka. Kwakudingeka kugcizelelwe lezi zici ngenkathi kuphinda kwakhiwa uphawu lwe-Lithuanian Vodka Gold – umholi wemakethe ye-vodka eLithuania. Ngesikhathi esifanayo, kwethulwa izici zobuzwe – igama elithi Lithuanian Vodka ngokwalo ladinga le nkalo. Amamotif ohlanga aqinisile aguqulwa aba yinhlanganisela yesimanje, ehlanzekile. Lapho ubunzima belebula elidala bushabalaliswa ukuze kudalwe umhlobiso olula, olimbozile, igolide laqala ukukhanya ngendlela ecolekile kakhulu.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Lithuanian Vodka Gold Uklamo Lwesithebe Se-Vodka iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Lithuanian Vodka Gold Uklamo Lwesithebe Se-Vodka ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Lithuanian Vodka Gold Uklamo Lwesithebe Se-Vodka iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas