Alita Idizayini Yamabhodlela Namalebula by Studija Creata is a highly esteemed winner of the very prestigious 2017 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
IsilivaUkupakisha· 2017
Alita Idizayini Yamabhodlela Namalebula
Client: Mv Group
Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category
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The Design
About Alita Idizayini Yamabhodlela Namalebula
Inhloso enkulu yokuhlela kabusha ukwandisa ukwaziwa komkhiqizo ngokuphelele nokugqamisa izici ezihlukile njengezindlela zokukhiqiza zendabuko, izimpahla eziyisisekelo kanye nekhwalithi. Ukwakha kabusha okuphelele komkhiqizo we-ALITA kufaka phakathi ibhodlela elisha, uphawu lomkhiqizo olusha, umbhalo, ikhepsuli kanye nokwakhiwa kwamalebula. Imikhiqizo manje inazo izici eziningi ezikhethekile zohlobo lwewayini elicwebezelayo neshampeyini ngokwethulwa kokuthinta okuncane okwendabuko nokuqina okuthile kodwa igcine ibe nomuzwa wesimanje nolula ngokuvamile.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Alita Idizayini Yamabhodlela Namalebula iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Alita Idizayini Yamabhodlela Namalebula ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Alita Idizayini Yamabhodlela Namalebula iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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