Appetisi Ukuphakwa Kwesamu by Fanny De Bray

Appetisi Ukuphakwa Kwesamu by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2020

Appetisi Ukuphakwa Kwesamu

by Fanny De Bray

Client: APPETISI by Granarolo

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Appetisi Ukuphakwa Kwesamu

Appetisi umklamo wokuphakwa wohlobo lwesamu esesisikiwe sesilungele ukudliwa. Uhlu luhlanganisa amaqhende esamu, isamu esigayiwe kanye nezingcezu ze-mozzarella. Iphakethe ngalinye lenziwe kupulasitiki futhi linewindi elibonakalayo, ukuze isamu esiphakathi sibonakale ngokuqondile. Izithombe ezishicilelwe zinikeza umkhiqizo ngamunye isimo esihlukile futhi zibonisa ngokucacile indlela isamu ngasinye esisetshenziswa ngayo. Igama Appetisi lihlanganisa imibono emithathu: inkanuko yokudla, okuncane okudliwayo phakathi nezikhathi, kanye nokusetshenziswa okusheshayo. Umklamo wethula isamu njengesikhathi sekhefu esisheshayo nesilula, futhi amaphakethe athengiswa emabhukwini amakhulu aseYurophu.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Appetisi Ukuphakwa Kwesamu iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Appetisi Ukuphakwa Kwesamu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Appetisi Ukuphakwa Kwesamu iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray