All Mies Packaging Umsebenzi Oyinhloko: Ipakheji Yewashi Lesihlakala by Walmir Luz

All Mies Packaging Umsebenzi Oyinhloko: Ipakheji Yewashi Lesihlakala by Walmir Luz is a highly esteemed winner of the very prestigious 2019 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2019

All Mies Packaging Umsebenzi Oyinhloko: Ipakheji Yewashi Lesihlakala

by Walmir Luz

Client: All Mies

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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The Design

About All Mies Packaging Umsebenzi Oyinhloko: Ipakheji Yewashi Lesihlakala

Umbhalo Wencwadi: I-All Mies ingumklamo wepakheji yamawashi esihlakala. Ibhokisi lakhiwe ngochungechunge lwezingqimba zekhadibhodi ezinesikhala esisikiwe phakathi nendawo, lapho iwashi lihlala khona. Ibhandi elicushuke elincane lihlala emigoxini emincane futhi libambe izingqimba zihlangane ndawonye. Isivikelo esingaphandle sisonga umgogodla futhi sikoshiwe ngophawu lomkhiqizo (i-brand identity). Isivikelo singahlehliswa noma sivulwe ngethebhu esemuva. Uma ibhandi elicushuke lisusiwe, izingqimba ziyahlukana futhi ziveze iwashi. Isakhiwo sezingqimba sesikhuthazwe imodeli zetopografi ezisetshenziswa ekwenzeni amamodeli.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

All Mies Packaging Umsebenzi Oyinhloko: Ipakheji Yewashi Lesihlakala iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. All Mies Packaging Umsebenzi Oyinhloko: Ipakheji Yewashi Lesihlakala ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. All Mies Packaging Umsebenzi Oyinhloko: Ipakheji Yewashi Lesihlakala iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The All Mies box translates the simplicity of the watch design into a minimal and yet bold packaging. Embracing the same style found on the timepieces, the packaging is carefully designed to create an artful experience from beginning to end. The concept relies on a series of different layers that are tightly fit together as pieces of a puzzle waiting to slowly unveil the final product inside.
Dimensions & Packaging: Width 2-3/4" x Depth 5/8" x Height 11"
Tags: watch packaging, packaging, minimalist box, minimalist packaging, layered box, layered packaging.
Production Technology: The final design uses a series of cardstock layers that feature a timepiece cutout in the center where the main product is supposed to sit. These layers are bundled together by a thin rubber band that rests on small notches. The main core is then enclosed by a final cover that engraves the brand identity of the product and company.
Design Challenge: As the concept of a small startup, the biggest challenge was to achieve a unique design packaging that was elegant and simple at an affordable price. By rejecting generic boxes we had to carefully study production processes and materials that would allow us to achieve a custom design with financial constraints.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: The packaging is inspired on the art of model making: topographic models can be created to illustrate mass and shape through the use of a sequence of layers. The final design expands upon the architectural identity of the brand by creating a play between volumes and voids and lets form follow function.
Project Duration: October 2018 to January 2019. Los Angeles/CA, USA
Operation Flow: When completely enclosed, the packaging can be opened by either sliding the core out of the cover or opening the cover from the back tab. Once the cover is removed, the main core is untied by removing the rubber band. Once the rubber band is removed, the main core becomes a series of independent layers that reveals that watch at its center.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC
Image #6: All Mies LLC