Cervinago Rosso Umklamo Wokupakisha ngu-Luigi Mazzei

Umdwebo Cervinago Rosso Umklamo Wokupakisha ngu-Luigi Mazzei ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2019 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2019

Cervinago Rosso Umklamo Wokupakisha

ngu Luigi Mazzei

Iklayenti: Azienda Agricola Cerchiara

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

13,810

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#81713

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Cervinago Rosso Umklamo Wokupakisha

Ekuqaleni kwawo-1940, kwabamba umsinga wesinema ebizwa ngokuthi "noir". I-protagonist eyinhloko yaphenduka intokazi emnyama, eyengayo nenhle, egqoke izingubo ezimnyama. Ubunikazi obumelwe ngedizayini yelebula bukhuthazwe yifilimu kaBilly Wilder ethi "Double Indemnity". Ingemuva lelebula nokubhala ngomshini we-Cervinago kukhumbuza okuqukethwe okufihliwe kwebhodlela kanye ne-lipstick yentokazi emnyama. Indawo yokukhiqiza yejografi iyanda kwezinye izinhlobo. I-Infographics ekulebula engemuva igqamisa izici eziyinhloko zebhodlela.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Cervinago Rosso Umklamo Wokupakisha iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Cervinago Rosso Umklamo Wokupakisha ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Cervinago Rosso Umklamo Wokupakisha iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Izilinganiso Nokupakisha: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Amathegi: wine, label, packaging, Packaging design, brand identity, Cervinago
Ubuchwepheshe Bokukhiqiza: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Inselele Yokudweba: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Ucwaningo: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Ugqozi: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Ubude Bephrojekthi: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Ukuhamba Kokusebenza: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Amalungu Eqembu: Designer: Luigi Mazzei
Amakhredithi Ezithombe: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019