Sparkling Juice Umsebenzi Oyinhloko: Ipakheji Yesiphuzo by Mao Ming and Yao Dabin

Sparkling Juice Umsebenzi Oyinhloko: Ipakheji Yesiphuzo by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2020

Sparkling Juice Umsebenzi Oyinhloko: Ipakheji Yesiphuzo

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Sparkling Juice Umsebenzi Oyinhloko: Ipakheji Yesiphuzo

Umbhalo Wencwadi: I-Sparkling Juice iwuklamo lwepakheji yesiphuzo sesithelo esinegesi. Uklamo luhlanganisa ilebula nesimo sebhodlela lengilazi. Ilebula enegumbi elichayekile ilandela ukugoba kwebhodlela, futhi ilebula elincane lesithelo likhombisa uhlobo lomswakama wejusi. Imifanekiso edwetshwe ngesandla ibonisa izilwane ezine, i-flamingo, ingwe, indlulamithi kanye nonwabu, zifinyelela ezithelweni ezine, i-lime, i-passion fruit, isitrobheri kanye ne-lychee. Ibhodlela liphethe amamilimitha angu-290 futhi lide ngamasenthimitha angu-20. Ukuphrinta ngesiliva elishisiwe kanye nokuqoqwa kuyasetshenziswa kulebula.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Sparkling Juice Umsebenzi Oyinhloko: Ipakheji Yesiphuzo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Sparkling Juice Umsebenzi Oyinhloko: Ipakheji Yesiphuzo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Sparkling Juice Umsebenzi Oyinhloko: Ipakheji Yesiphuzo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming