Yan Natural Juice Ukupakishwa Kwebhodlela ngu-Backbone Branding

Umdwebo Yan Natural Juice Ukupakishwa Kwebhodlela ngu-Backbone Branding ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Weplatinamu we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IplatinamuUkupakisha· 2020

Yan Natural Juice Ukupakishwa Kwebhodlela

ngu Backbone Branding

Iklayenti: Backbone Branding

Umnqobi we-Umklomelo Weplatinamu we-A' Design Award Esigabeni se-Ukupakisha

201,010

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#86906

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Yan Natural Juice Ukupakishwa Kwebhodlela

Idizayini yebhodlela yayiphefumulelwe ngokwemvelo kanye nezimiso ze-biomimicry ikakhulukazi uhlobo lwe-apula elilunyiwe. Lokhu kwakuhloselwe ukukhombisa ikhwalithi ye-organic yomkhiqizo ngaphakathi. Lokhu kwakheka kwemvelo kuholela ezinhlobonhlobo ezihambisanayo okuthi uma zibekwe eduze komunye nomunye emashalofini noma ngesikhathi sokuthutha zivumele ukonga isikhala. Igama lomkhiqizo libhalwe kulebula nge-calligraphy enesitayela. Le calligraphy ivusa umbala nokubukeka kotshani obuncane njengokuvuma ngekhanda kuMvelo.

Ukuqashelwa

Mayelana ne-Umklomelo Weplatinamu we-A' Design Award

Yan Natural Juice Ukupakishwa Kwebhodlela iwinile uMklomelo Weplatinamu we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo eyiqiniso eyingqayizivele, ebukekayo nenobukhosi. Abawinile bePlatinamu yizimangaliso zokudalwa, ubufakazi bemingcele yobuhlakani bokudala, futhi babonisa ubungcweti nobuhlakani obungenakuqhathaniswa babaklami babo. Le miklamo ilindeleke ukuba ibe yimisebenzi edume kakhulu echaza ubuhle besikhathi, enikela ekuhlalakahleni komphakathi futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Yan Natural Juice Ukupakishwa Kwebhodlela ibonisa izinga elingaphezu kwejwayelekile lobuhle futhi ngokungangabazeki yenza umhlaba ube yindawo engcono ngezimfanelo zayo eziluthandwa nezibalulekile. Yan Natural Juice Ukupakishwa Kwebhodlela ngumsebenzi owinile uMklomelo Weplatinamu we-A' Design Award ovusa izifiso, ukhuthaza, ujabulisa futhi udale injabulo enkulu.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Izilinganiso Nokupakisha: Width 70mm x Depth 85mm x Height 265 mm
Amathegi: natural juice, packaging design, biomimicry, organic,
Ubuchwepheshe Bokukhiqiza: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Inselele Yokudweba: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Ucwaningo: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Ugqozi: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Ubude Bephrojekthi: January to May 2017 in Yerevan Armenia
Ukuhamba Kokusebenza: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Amalungu Eqembu: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Amakhredithi Ezithombe: All photo credits to Backbone Branding