Pony Pack Tea Primary Function: Ukupakisha Ibhokisi Lesipho Setiye by Xiang Qian, Deng Zhehao and Yao Wenliang

Pony Pack Tea Primary Function: Ukupakisha Ibhokisi Lesipho Setiye by Xiang Qian, Deng Zhehao and Yao Wenliang is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2020

Pony Pack Tea Primary Function: Ukupakisha Ibhokisi Lesipho Setiye

by Xiang Qian, Deng Zhehao and Yao Wenliang

Client: Rufy Design

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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The Design

About Pony Pack Tea Primary Function: Ukupakisha Ibhokisi Lesipho Setiye

Book Text: I-Pony Pack Tea iwumklamo wokupakisha isipho owenzelwe itiye eliphambili. Umqondo ulandela umlando omude wokwenza itiye, lapho izindlela zendabuko zilondolozwa futhi zihlanganiswa nokuphathwa kokukhiqiza kwesimanje. Izinhlamvu zesiShayina ezibhalwe ngezitayela zezikhathi ezahlukene zibekwe zibekelelene phezulu ukuze kubonakaliswe ikhwalithi ethwalwe kuwo wonke amazwe esikhathi. Isethi ihlanganisa ibhokisi kanye nesikhwama sekhanvasi esivalwa ngefindo lentambo eqinisayo. Kusetshenziswa iphepha elinesakhiwo elilula, ngokuphrinta kwesikrini, ukwenza ithusi kanye nokugxivizela. Izimo zikhumbuza izinsika zetiye namakhekhe etiye.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Pony Pack Tea Primary Function: Ukupakisha Ibhokisi Lesipho Setiye iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Pony Pack Tea Primary Function: Ukupakisha Ibhokisi Lesipho Setiye ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Pony Pack Tea Primary Function: Ukupakisha Ibhokisi Lesipho Setiye iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique attribute of this project lies in the use of a relatively obscure design idea, with the text of different ages as the main body of the tea process to connect the heritage
Dimensions & Packaging: Box x24.2cm*y15cm*z5.1cm bag x63cm*d10.5cm
Tags: Tea packaging design, gift box packaging design, calligraphy, Oriental charm design
Production Technology: Canvas slanting across the belt tea bag, rope tightening knot type, screen printing, bronzing, convex, simple texture paper
Design Challenge: The challenge of the research and development of high-end gifts comes from how to explore the historical origin of the brand itself, so as to interpret the form, charm and soul in line with the product temperament in essence, and at the same time, to ensure that the cost of packaging form will not lead to the soaring cost of mass production.
Research: 1. Research type: the user group is high-end consumers aged 25-45 years old.
2. Research objectives and methods: to find the essential value demand behind high-end gifts, conduct research, simulation, inquiry and analysis
3. Data collection and research tools: inspiration board, mind map, database
4. Research effects of participants or real-life phenomena such as experiments, results, insights and influences, business, society and design itself: through data research, simulation gifts, and search for experimental participants who meet the characteristics without telling them to buy finished products and send them to friends and then conduct investigation. It is found that high-end consumer groups not only have requirements for the quality of the product itself, but also have certain requirements for the historical origin behind the product as well as the aesthetic feeling of packaging design form and the charm it shows. We have therefore integrated the three to highlight the quality, heritage and extraordinary taste of the gift, in order to gain the ultimate buyer a solid friendship and praise in return.
Inspiration: The inspiration comes from its tea making process. On the basis of traditional techniques, the key parts of the tea are kept and the modern scientific management is introduced. After hundreds of years, the traditional part of tea has been preserved with better production techniques. Therefore, the superposition of the writing styles of different ages is used to express the inheritance of quality across time.
Project Duration: 2017-2017.9 changsha, hunan province, China
Operation Flow: The design target customers are 25-45 years old in the middle and high-end consumption capacity of the crowd. The starting point of this design is the brand story, the special structure of the product and the Oriental spirit. The tea Marvin is the background, and the special structure of the product is combined with the shape of the tea column and tea cake. To create a cultural background, special appearance modeling, Oriental aesthetics of the collection level gift packaging, is the design for the final buyers of the integration and optimization of the value set, to create value for the buyers.
Team Members: Planning: liu jun
Designer: xiang qian
Assistant: li sai
Text collation：Yao wenliang
Image Credits: Photo # 1: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 2: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 3: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 4: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang,Photo # 5: planning: Liu Jun, designer:xiang qian , assistant: li sai, headline finishing: Yao Wenliang。