Iridescent Ukufakwa Kwetiye by Chieh Yu Chiang

Iridescent Ukufakwa Kwetiye by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 Umklomelo Webhulonzi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IbhulonziUkupakisha· 2020

Iridescent Ukufakwa Kwetiye

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

Umklomelo Webhulonzi we-A' Design Award Winner in Ukupakisha Category

11,981

Verified Award Winner

Verify Award Status for #88575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent Ukufakwa Kwetiye

Le phrojekthi ehlanganisa ubuciko basempumalanga nabasentshonalanga, indlela yokuphila namasiko asesithombeni esifanayo, isebenzisa imivimbo ye-ink ibhulashi enemibala ekhanyayo nezinto zokwakha ezahlukahlukene nezindlela zokuphrinta. Amandla emishayo yokuxubha nombala weinki imelela ukunambitheka kwetiye laseTaiwan, imibala ecwebezelayo nefilimu elicwazimulayo limelela amaphuzu avelele. Izithunzi namalambu, ubuhle kanye nomqondo oyinhloko walo mklamo. Ukwephula isithombe se-stereotype sesiko letiye, lesi silingo sephakheji sokusebenzisa umbono omusha womklamo nokwakheka kokwethula ezizukulwaneni ezahlukahlukene nasemhlabeni.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Iridescent Ukufakwa Kwetiye iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Iridescent Ukufakwa Kwetiye ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Iridescent Ukufakwa Kwetiye iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao