Mi Sports Bluetooth Headset Mini Umsebenzi Oyinhloko: Ipakheji ye-Headset by Xiaomi is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.
InsimbiUkupakisha· 2020
Mi Sports Bluetooth Headset Mini Umsebenzi Oyinhloko: Ipakheji ye-Headset
by Xiaomi
Client: Xiaomi
Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category
Verified Award Winner
Verify Award Status for #89167The Design
About Mi Sports Bluetooth Headset Mini Umsebenzi Oyinhloko: Ipakheji ye-Headset
Umbhalo Wencwadi: I-Mi Sports Bluetooth Headset Mini iyipakheji eyenzelwe i-headset ye-Bluetooth yezemidlalo. Ingxenye engaphambili yepakheji ibonisa kuphela izinsika zendlebe kanye nesilawuli, kuyilapho ikhebula lihlala lifihlakele. Itreyi ye-PET engaphakathi ibamba i-headset endaweni yayo, kanti isambulela sephepha sakha igobolondo elingaphandle. Uma ubukwa isuka ebangeni elithile, izinsika ezimbili zendlebe zibukeka njengamehlo, kanti isilawuli sibukeka njengomlomo. Imibala eyengeziwe kanye nemininingwane egxilile ephrintiwe kuphendula ipakheji ngayinye ibe ubuso be-emoji ngokwesibonakaliso esihlukene. Umklamo uhlose ukuheha abathengi abasha ngezindleko eziphansi zokukhiqiza.
The Recognition
About the Umklomelo Wensimbi we-A' Design Award
Mi Sports Bluetooth Headset Mini Umsebenzi Oyinhloko: Ipakheji ye-Headset iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Mi Sports Bluetooth Headset Mini Umsebenzi Oyinhloko: Ipakheji ye-Headset ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Mi Sports Bluetooth Headset Mini Umsebenzi Oyinhloko: Ipakheji ye-Headset iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Dimensions & Packaging
- dimension height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, emoji, packaging, colorful
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
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