Beautiful Life Umsebenzi Oyinhloko Wokuphakishwa Kwe-Mothball ngu-Pica Packaging Design Lab

Umdwebo Beautiful Life Umsebenzi Oyinhloko Wokuphakishwa Kwe-Mothball ngu-Pica Packaging Design Lab ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2020 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Ukudizayina Ukupakisha.

IbhulonziUkupakisha· 2020

Beautiful Life Umsebenzi Oyinhloko Wokuphakishwa Kwe-Mothball

ngu Pica Packaging Design Lab

Iklayenti: Beijing Lvsan Chemistry Co.Ltd.

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Ukupakisha

10,317

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#89378

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Beautiful Life Umsebenzi Oyinhloko Wokuphakishwa Kwe-Mothball

Umbhalo Wencwadi: I-Beautiful Life iwuklamo lokuphakishwa kwe-mothball ethengiswa eShayina. Ukuphakishwa kwe-mothball kulawulwa ngokuqinile, ngakho iningi lemikhiqizo emakethe libukeka lifana. I-Beautiful Life isebenzisa uphawu lwe-calligraphy, izimbali zamapentshisi kanye nesithombe esidwetshwe ngendlela yezithombe zasendulo zaseShayina. Ifasitela lokuvula linesimo selulwane, uphawu lwendabuko lwesibusiso. Ithini ishicilelwe ngemibala eyisishiyagalombili, futis ibhokisi lephepha ligujwe futhi lihuqwe ngegolide. Ithini ivimba iphunga futhi ingagcinwa isetshenziswe futhi. Isivalo esifihliwe esingaphakathi senza ukuthi kube nzima ngezingane ukuthi zivule isitsha.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Beautiful Life Umsebenzi Oyinhloko Wokuphakishwa Kwe-Mothball iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Beautiful Life Umsebenzi Oyinhloko Wokuphakishwa Kwe-Mothball ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Beautiful Life Umsebenzi Oyinhloko Wokuphakishwa Kwe-Mothball iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Izilinganiso Nokupakisha: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Amathegi: Packaging, China, Culture, Daily chemicals, Household, Mothball
Ubuchwepheshe Bokukhiqiza: 8-color tinplate printing
Carving on paper
Gilding over paper
Inselele Yokudweba: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
Ucwaningo: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Ugqozi: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Ubude Bephrojekthi: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Ukuhamba Kokusebenza: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Amalungu Eqembu: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Amakhredithi Ezithombe: Shuwei Qi and Rijiang Wang, 2019.