Wiseman Beer Ukupakisha Kotshwala by Wen Liu and Henghong Yang

Wiseman Beer Ukupakisha Kotshwala by Wen Liu and Henghong Yang is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2020

Wiseman Beer Ukupakisha Kotshwala

by Wen Liu and Henghong Yang

Client: Shenzhen Oracle Creative Design Co., Ltd

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Colors

The Design

About Wiseman Beer Ukupakisha Kotshwala

I-Wiseman Beer iwumklamo wokupakisha kotshwala obasebhodleleni obuhloselwe abathengi abasha eShayina. Ibhodlela lenziwe ngengilazi nangepulasitiki, isivalo senziwe ngensimbi, futhi ilebula yenziwe ngephepha. Uphawu olubomvu nolumhlophe olugqamile lufakwa ngqo ebhodleleni, futhi indawo enkulu ebomvu iveza amandla nentshiseko. Ukupakisha kulinganiselwa kumamilimitha angama-230 ububanzi, amamilimitha angama-60 ukujula namamilimitha angama-60 ukuphakama. Inhloso ukunika ukupakisha kotshwala isimo sesimanje esifana nesimo esikhululekile nesidlalayo sabantu abasha.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Wiseman Beer Ukupakisha Kotshwala iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Wiseman Beer Ukupakisha Kotshwala ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Wiseman Beer Ukupakisha Kotshwala iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
Dimensions & Packaging: The packaging size is 230mm in width, 60mm in depth and 60mm in height.
Tags: Wasa, Beer, Wiseman, Art, Red
Production Technology: The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
Design Challenge: The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
Research: The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
Inspiration: Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
Project Duration: The project started in October 2018 and finished in May 2019 in Shenzhen.
Operation Flow: The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
Team Members: Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019