Love&wash Primary Function: Ukupakisha by Alexander Cherkasov

Love&wash Primary Function: Ukupakisha by Alexander Cherkasov is a highly esteemed winner of the very prestigious 2020 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2020

Love&wash Primary Function: Ukupakisha

by Alexander Cherkasov

Client: Love&wash

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Love&wash Primary Function: Ukupakisha

Love&wash iyidizayini yokupakisha yezinhlobonhlobo zemikhiqizo yokuwasha, okuhlanganisa amaphavu okuwasha, ijeli yokuwasha, amakhephusuli nesisusi samabala. Umqondo uveza ukunakekela ngesingathekiso esilula sezingubo ezangana. Ephepheni lephavu yezindwangu ezinemibala, ithi-shethi eliwolintshi kanye nehembe ledenimu liyangana. Izinhlamvu zophawu zicindezelwe ndawonye ukuze ziphinde lo mqondo ofanayo. Imibala yangemuva yehlukanisa imikhiqizo, kanti umbhalo oluhlaza usikisela ubuqotho nokuhlanzeka. Ukupakisha kwenziwe ngamakhadibhodi nepulasitiki, futhi kuhlelwe izinto ezibola kalula emhlabeni.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Love&wash Primary Function: Ukupakisha iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Love&wash Primary Function: Ukupakisha ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Love&wash Primary Function: Ukupakisha iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimensions & Packaging: This packaging is planned to be based on biodegradable materials.
Tags: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Production Technology: This packages are made of the following materials: cardboard, plastic.
Design Challenge: It was necessary to stick to one main idea and filter out all unnecessary options.
Research: There was carried an analysis of the market for Laundry products and analysis of target audience.
Inspiration: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Project Duration: The project was prepared for several month at the beginning of 2019 in Moscow
Operation Flow: Consumers will feel love and care in this concept.
Team Members: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin