Family Joy Ukuphakwa Kwewayini by Xu Shihan

Family Joy Ukuphakwa Kwewayini by Xu Shihan is a highly esteemed winner of the very prestigious 2020 Umklomelo Wensimbi we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

InsimbiUkupakisha· 2020

Family Joy Ukuphakwa Kwewayini

by Xu Shihan

Client: Peck Gift

Umklomelo Wensimbi we-A' Design Award Winner in Ukupakisha Category

9,071

Verified Award Winner

Verify Award Status for #93982

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Joy Ukuphakwa Kwewayini

I-Family Joy iyibhokisi lesipho lokuphakwa kwewayini elakhelwe iNyaka Omusha WaseShayina. Umdwebo osebhokisini ubonisa umndeni ohlangene endaweni yetafula lokudlela eliyindilinga, uphakamise izinkomishi zewayini ndawonye. Lesi sithombe sikhombisa ukuhlangana komndeni kanye nomkhosi ojabulisayo weSpring Festival. Ibhokisi lesipho lilinganiselwa kuma-383.5 ngo-115 ngo-374 amamilimitha futhi likhiqizwa ngendlela yokuphrinta ephepheni le-pit kanye ne-bronzing. Idizayini ihlanganisa isiko lewayini nesikhathi somkhosi, ngakho iwayini elipakishiwe lifanele njengesipho sezihlobo nabangane.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Family Joy Ukuphakwa Kwewayini iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Family Joy Ukuphakwa Kwewayini ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Family Joy Ukuphakwa Kwewayini iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019